Business Insights

Fractional CMO

The buyer journey is disappearing from view. What should businesses measure instead?

A potential customer might hear your name from a colleague, ask an AI tool to compare approaches, read an industry discussion and speak to two existing customers before visiting your website. When they finally enquire, your reporting may show a single search visit and a completed form. That...

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Fractional CMO vs. freelancer: what’s the difference?

Explore the differences and benefits between hiring a Fractional CMO and hiring a freelancer, as the two could be seen as almost identical at face value

Fractional CMO

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Fractional CMO vs. marketing agency: what’s the difference?

Fractional CMO Marketing

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How to help your marketing agency deliver a successful website rebuild

Discover key strategies for a successful website rebuild, from planning to execution, to boost performance and drive business growth.

Growth Strategy Marketing

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Website rebuilds: How to get them right

Your website is one of your business’s most important assets. It’s often the first place potential customers go to learn more about you - Microsoft estimates that 75% of first-time interactions are website visits - so making a good first impression is key.

Implementation

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How Marketing Can Help You Sell Your Business

How Marketing Can Help You Sell Your Business.

Business

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Customer Retention Strategies

Customer retention is the cornerstone of long-term business success. Research shows that acquiring a new customer can cost up to seven times more than retaining an existing one.

Retention

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How to Create a Proper Marketing Plan That Drives Business Growth

Planning is essential if you want to deliver effective marketing that drives real business growth. Without a clear plan, your activity will lack focus, and you’ll be more likely to engage in ‘random acts of marketing’ with little business value.

Growth Strategy Marketing

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Customer journey mapping – the key to unlocking marketing metrics that improve ROI

Get it right and big campaign ideas can really drive brand awareness but they also carry significant risks that can undermine ROI and profitability if not executed with precision.

Strategy

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Feel like you’re falling behind with AI? 6 things you can do to catch up

How should you be using AI —and what you can do right now to build AI skills within your team?

AI

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