Developed the 5-year strategy and set the market positioning for the Group.
Increased the marketing spend as the business and stakeholders saw a huge benefit from all of the activities undertaken and received positive comments from both clients and associates on various aspects of the marketing communications.
Developed a lead generation campaign to help boost business enquiries – this generated a number of promising leads for the business and was the first time that the team had seen a positive impact from a lead generation campaign.
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