Richard Fraser, CEO of Frenkel Topping, talks about working with part-time marketing director Fareeda Jaleel and how she helped drive its 5-year strategy.
Developed the 5-year strategy and set the market positioning for the Group.
Increased the marketing spend as the business and stakeholders saw a huge benefit from all of the activities undertaken and received positive comments from both clients and associates on various aspects of the marketing communications.
Developed a lead generation campaign to help boost business enquiries – this generated a number of promising leads for the business and was the first time that the team had seen a positive impact from a lead generation campaign.
"Working with The Marketing Centre has been a cost effective and flexible way of getting the right type of person with the right expertise within our organisation. Following The Marketing Centre’s 360 marketing appraisal of our business, we now have a clear direction as to where to take the business over the next few years."
Richard Fraser, CEO