Case study

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Global fire protection firm, Harmony Fire engaged The Marketing Centre to help develop its marketing strategy, processes and systems contributing to double digit growth in sales and the bottom line.

Full Case Study

Challenge

  • To build the marketing strategy.
  • To review current marketing activities and develop plans to deliver value added activity contributing to business growth.
  • Develop the digital marketing activity with focus on social media, Account Based Marketing and website messaging.
  • Introduce marketing KPI’s and develop an ROI approach to marketing investment.

Solution

  • Developed the marketing strategy and timeline for execution.
  • Coaching and mentoring the existing team to help them grow.
  • Working with the sales and marketing teams to identify business development opportunities with weekly review process.

Results

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Marketing successfully contributing to the business achieving impressive double-digit sales growth in 2021.

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Over 200 MQL’s created through CPD’s and Housing programmes.

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Excellent customer feedback on the CPD and ABM programmes leading to engagement with the priority customer targets at the top of the marketing funnel.

David got quickly involved with our business and our ambitions for growth helping us to develop a marketing strategy that enabled strong marketing foundations supporting positive results for the business.
Connor Mitchell, Sales Director

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