Lloyd Pryce talks about working with marketing director Fiona West and the benefits of cost-effectively accessing part-time marketing expertise.
Refreshed the brand logo and ID to give Optima the new, distinctive and professional look they wanted, yet remaining identifiably the same company. This in turn generated great feedback from customers and prospects, along with an overwhelmingly positive reception from internal stakeholders who all felt the work reflected the company and its values.
Sourced a specialist web agency to redevelop the existing website affordably using The Marketing Centre’s little black book. The new site delivered on its objects and resulted in a 400% increase in web traffic.
Embedded a social media culture into the organisation, encouraging all consultants to improve their profiles and interact with Optima’s own social platforms. As a direct result the company’s Linkedin profile has grown by 15+%.
"Being able to access high calibre expertise at any time and having our conventional thinking challenged was key to getting the best marketing results for our business. It was also useful to be able to delegate implementation of the strategy to save the time of others in the business and make the most of the talents of The Marketing Centre."
Lloyd Pryce, Business Development Director