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Business to Business Lead Generation

The Step-by-Step Guide to generating, nurturing, and making the most out of your leads

Many businesses think new leads mean more business, and are constantly on the hunt for the new. It’s a natural impulse: but a lot of the time, it’s wrong. No matter how much you pour in, a leaky bucket still ends up empty. You may be generating hundreds of leads a day, but if they’re not being supplied with quotes, followed up, and nurtured for the sales team, it’s a massive waste of effort. Sales, marketing and leadership must be 100% aligned.

In this guide, we’ll help you to understand that lead generation is just the start of a process that travels through qualification and nurturing to conversion, we’ll walk you through this process and all the need-to-knows of lead generating, nurturing and prioritising one by one.

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In this step-by-step guide, you will learn:

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The strategies and options available for generating leads.


How to nurture leads and move them along the customer journey.


How to prioritise leads, how to score and sort them.


Customer Relationship Management (CRM) systems, how to choose the right system to store, monitor and select your customer data.

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