Marketing Mythbusters

Step-by-Step Guide to the six common marketing misconceptions - and the truth behind them

The world is full of myths – well-established ‘knowledge’ that simply isn’t true. Mount Everest is not the world’s tallest mountain, for instance. The Great Wall of China can’t be seen from space, and the word “sushi” does not mean “raw fish”.

Marketing is no different. Our field is laden with misunderstandings and misconceptions. Quite a few of them originate with marketers – or at least with self-proclaimed experts who don’t have the credentials, experience or clarity to support their claims. They may not walk the walk, but they talk the talk, specifically to business owners who aren’t clear about the role marketing plays in their business, who pass those ideas on to their peers – and the myths just keep on spreading.

A proven, experienced Marketing Director has built up the meaningful insights and practical experience necessary to spot and debunk these myths. Our Marketing Directors have come together, identified six of the most widespread and consistent marketing myths they’ve encountered time and time again – and explained exactly why they’re wrong, untrue or simply the result of a misunderstanding.

Use the link below to get your copy - no registration required.