Marketing & Sales: The Power Couple of Growth
Sales and Marketing shouldn’t pull in opposite directions. In this informative video, Colin Stickland, RD for the Eastern Counties, explains why Sales and Marketing alignment multiplies growth and shares simple steps to fix your funnel together.
What you can expect to learn
- Why Sales and Marketing drift apart: silos, targets and different timeframes
- How to balance resources across the funnel
- How to define an MQL and SQL together, and a simple lead scoring model you can use
- Immediate actions each team can take
- The five factors of alignment: goals, planning, definitions, feedback and reporting
- Making CRM a shared language, not a graveyard
Why alignment matters
The evidence is clear:
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79% of marketing leads never convert into customers
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60–70% of content is never used by sales
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Sales professionals at companies with aligned sales and marketing teams are 103% more likely to outperform their yearly targets than their counterparts at companies whose teams are disconnected,
But aligned companies achieve:
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208% more marketing-generated revenue
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38% higher win rates
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67% greater efficiency in closing deals