Marketing Theory
for Non-Marketers

The Step-by-Step Guide to everything you need to understand, build and improve your marketing strategy

Marketing strategy is underpinned by marketing theory. Understanding marketing theory helps you, as a business leader, to identify the areas of your marketing that need work. It helps you assess the marketing work your agencies, suppliers and staff are doing, and grasp whether what you’re spending on marketing is worth it.

In this guide will cover customer approach, the importance of branding, planning and approach; and execution. We will break down each of these areas and approach them theory by theory, looking into the hows and whys of market segmentation, customer retention, lead generation and sales alignment. We will show you how all these components fit together and work with each other to foster marketing success

Use the link below to get your copy - no registration required.

Download your guide here

"Without effective marketing, businesses can’t grow. Without marketing theory, marketing can’t be effective."

The Marketing Centre

In this step-by-step guide, you will learn:

Download your guide here

What is marketing theory for non-marketers.


How to understand your customers.


The importance of branding.


How to plan your approach (ROI, Budgeting, Planning, Lead Generation, Sales alignment, Customer retention).


How to execute your plan (communication channels, data).

Take a peak inside

Marketing Digital and Web 2022_Page_01-1
Marketing Digital and Web 2022_Page_01-1 Marketing Theory for Non-Marketers Content Marketing Theory for Non-Marketers Page 8 Marketing Theory for Non-Marketers Page 15
Share with your friends

Get your free
marketing guide today

Browse and download our free step-by-step guide and we'll help you to succeed with your marketing.

Download your guide here