Strategy Development Programme

Is your marketing activity a bit haphazard? Does it lack strategic direction and therefore isn’t delivering the results you need? The Strategy Development Programme from The Marketing Centre helps businesses fast-track the creation of a bespoke marketing and growth strategy which is ready to put into action straight away.

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What we'll do:

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Deep-dive exploration into business goals and objectives, competitive landscape and positioning, business risks, market opportunities, customer communication, activities and metrics

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Series of five workshops (virtual and/or in-person as needed) run by a dedicated Marketing and Growth Strategist

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Duration: 3 - 4 weeks

 

 

 

 

What you'll get:

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Multi-layered marketing strategy aligned to business goals

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A detailed and actionable marketing plan focused on addressing immediate business needs and long-term strategic goals

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Clear direction of travel for the business, with a roadmap, activities, top-level marketing tactics and measurements to keep the business on track

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An energised and unified central team

Investment:

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£5,000 - £6,000 (depending on business complexity and format)

Strategy Development Programme

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  • Marketing issues identification.
  • Consolidated feedback presentation with summary analysis of marketing maturity.
  • Marketing needs revealed.
  • Business goals - 3-5 prioritised with top level metric
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  • Analysis of internal and external factors limiting and driving growth.
  • Agreed and prioritised analysis of strengths to leverage, weaknesses to address, opportunities to seize and threats to mitigate.
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  • Competitive differentiation.
  • Metricised analysis of major. competitors, identification and challenge of uniqueness.
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  • Value proposition, agreement on who to sell to, what is sold, why customers should buy from them not a competitor and how to prove.
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  • Presentation of overall marketing plan with business objectives, marketing strategy, top level tactics and measurement.
  • Brief for further research if needed.
  • Recommendations for next steps on implementation.

Success stories

See how our Fractional CMO services have helped businesses achieve real growth.

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Driving Double-Digit Growth through Strategic Marketing: The Brown Recycling Case Study

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TSP: Streamlining Fulfilment and Driving E-commerce Growth

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Ready to take your
marketing seriously?

Get in touch with us today to transform your business with our Fractional CMO services. 
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