Growth Strategy

Abzorb: A fresh approach to marketing

Steve Beeby Managing Director of Abzorb talks about working with part-time marketing director Fareeda Jaleel and the benefits she bought to the company.

  • Successfully executed a detailed 360 degree orbit and 100 day plan for the business, which also incorporated a detailed customer research and competitor review.

  • Developed a newly defined marketing strategy along with tactical programs which were well thought through, planned and executed. Overall work on the company brand and its approach to marketing have created a real step-change in Abzorb.

  • Implemented successful lead generation campaigns which subsequently produced a healthy pipeline of appointments for the sales team. (39 appointments generated, producing quotes of c. £350k).

The Marketing Centre bought a fresh approach to the way we approached our marketing, they helped to drive the company forward at a critical time in our business. Without doubt the work Fareeda produced and the expertise delivered far exceeded our expectations.

Led by: Steve Beeby

Managing Director & Founder, Abzorb Service

Related case studies

Feed4ward Control
Growth Strategy Marketing Team

Feed4ward Control

Building the foundations for growth through strategic development and mentorship. Discover how The Marketing Centre helped Feed4ward Control develop their marketing strategy, assets and skills into a solid foundation for future business growth.

From Scientific Stall to Commercial Scale-Up
Brand Growth Strategy

From Scientific Stall to Commercial Scale-Up

How Isogenica Built Its Biggest-Ever Pipeline with 100+% Revenue Growth. “Built for scientists. Powered by results.” Isogenica, a Cambridge-based biotech pioneering synthetic VHH antibody discovery, went from passive sales and virtually no pipeline to global CRO partnerships, multiple biotech client wins, and the largest commercial pipeline in its history.

Ready to transform your marketing?

Connect with experienced marketing leaders who can help you achieve similar results.