CSSC: Generating new revenue streams

Growth Strategy

CSSC: Generating new revenue streams

The Marketing Centre helps CSSC grow its consumer membership base, evolve their offering to meet changing consumer needs and generate new revenue streams.

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Challenge

  • To lead the sales, marketing, and product teams to deliver a three year commercial growth strategy.
  • To deliver a joined up digital transformation strategy and radically improve its current online customer experience for members.
  • To generate a set of game-changing, new revenue streams at CSSC within 12 months.
  • To adapt and create an ‘At Home’ portfolio of over 30 new products to suit all CSSC members as they started working from home (during the pandemic).

Solution

  • Directing the Sales, Marketing and Product teams to grow consumer membership (as Commercial Director).
  • Establishing and leading a Commercial Team to deliver new income streams.
  • Leading an 18-month digital transformation project to deliver an improved experience for staff and customers, (New website, Automated Events System, CRM and Marketing Automation software).

  • Created Commercial partnerships to deliver additional income of +£100k p.a.

  • Successfully delivered a new digital experience programme which generated the following positive results:

    Increased website usage by: +34% Online orders + 30% Website duration: +100% Staff time saved per day: 30 minutes New members: +5,500

  • Following an extensive innovation project with key business stakeholders and customers, 3 concepts have since been taken forward for prototyping and testing with a projected revenue generation potential of £1million.

Mark got to grips with our business and our ambitions for growth, quickly helping us build our brand and develop a marketing strategy that realised positive results for the business.

Led by: Simon Lee

Chief Executive Officer, CSSC

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