Financial Services

Customs Connect: Redefining brand position

Customs Connect engaged a part-time Marketing Director to mentor and train their existing marketing team and establish their brand.

Financial Services

Marketing Team

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Challenge

In order for the company to grow it needed to rapidly develop a marketing infrastructure to support the business.
It needed to create a stable new multi-lingual website to support its expansion into new markets.
It needed a brand refresh to professionalise the look and feel of all brand elements.

Solution

Appoint a part-time Marketing Director to create and oversee the execution of activities by the internal team and mentor and train to develop skills.
Develop a marketing plan with a week by week activity schedule for the marketing team.
Development of original content across digital media with relevant benchmarks to measure performance.
Develop a new multi-lingual website that clearly states the customer benefits. Employ the services of an SEO provider.

A stable, professional marketing function that fully supports sales.
A marked increase in web traffic and leads for the fully trained sales team to pursue.
Part-time Marketing Director handed over to the internal full-time marketing resource, complete with a marketing plan of action for the next financial year.
Quality suppliers in place delivering value for money.
Marketing progress report now presented regularly at Board level.

At this stage in our development we required the skills and guidance of a professional and experienced Marketing Director to lead and mentor our in-house resource through this duration of rapid growth. As our need was not full-time we looked to the Marketing Centre for their services and flexible approach, a perfectly suited business solution for us during this period of transition.

Led by: Neil Sheppard

CEO, Customs Connect Group Limited

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