Soben: supporting 40% YoY revenue growth

Working Together

Hari Farzin, one of the team of experienced Marketing Directors in Scotland, delivered a marketing strategy to support Soben’s ambitious plans for growth.  This included setting the foundations for marketing success with a focus on the team, processes and martech; coupled with smart tactics to quickly raise awareness within their target market.

The Challenge

Soben wanted to expand globally, moving beyond its traditional quantity surveying roots to position itself as a leading construction consultancy. However, the company faced significant challenges:

• Limited brand awareness—potential clients had never heard of them.
• Outdated branding that lacked clear positioning.
• A disconnect in the company’s identity across different regions.
• Business development efforts were hindered by the need to explain who they were and why they were different.
• A lack of structured marketing leadership, with previous marketing hires requiring more direction than anticipated.

Without a clear strategy, Soben risked losing momentum in its global growth ambitions.

The Solution

Hari quickly assessed Soben’s existing marketing function and clarified Scott’s vision of success. A comprehensive strategy, action plan, timeline, and budget were then developed and agreed upon.

The strategy focussed on laying the groundwork for long-term growth, including:

• Conducting workshops with key stakeholders to define the brand identity and value proposition.
• Implementing a rebranding initiative to modernise the company’s image.
• Launching a new website to better showcase Soben’s expertise and services.
• Establishing a structured marketing function, including recruiting a full-time marketing lead.
• Developing marketing collateral and digital assets to support business development efforts.
• Strengthening Soben’s presence on social media by hiring a dedicated specialist and improving content quality.