Brand

Suttons: Refocusing marketing efforts and providing brand clarity

John Sutton discusses how our part-time Marketing Director helped refocus their marketing efforts.

  • Completed a worldwide rebrand to establish brand consistency across the organisation. This included an update of the brand to reflect the organisations proposition and also reverse an adverse perception of the company rising from the neglect of the brand.

  • Implementation of a lead generation process for the International Division sales team. This involved detailed research into vertical markets such as manufacture of isocyanates (finding manufacturers and consumers), followed by an analysis of prospects to identify key contacts. A full sales presentation was then developed, outlining how Suttons could support the customer.

  • Developed and implemented a customer contact strategy, using email to deliver a monthly industry news summary to Suttons customers. As the business was now sharing something of value, open rates improved and the companies contact database has grown significantly.

Bringing The Marketing Centre onboard has been instrumental in helping us refocus our marketing efforts and provide real clarity for our business and what we are trying to achieve. The knowledge and expertise that David Abbott brings to the business has in no doubt helped us improve the way we market.

Led by: John Sutton

Chairman of Suttons Group

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