Role: Marketing Director
Region: Home Counties
Combining marketing with more general commercial skills, Alan has had a varied career both in the UK and internationally.
With a background firmly established in the retail sector (trade marketing, property / destination marketing), he has an acute sense of the importance of clear strategy and effective execution to deliver meaningful top and bottom-line results.
Alan has worked for established brands such as Sega, international property businesses such as Lendlease but has also experienced the different challenges of SMEs in retail, electronics and computer hardware distribution. He is able to apply sound strategic thinking regardless of the size of budget.
Working with a fast-growing office lighting manufacturer to build a stronger brand and lead gen strategy. Have helped the business understand it’s market, its key customer segments and devised a go-to-market plan with high-quality agency support to drive further growth.
Worked with this mobile and web app developer to define its target market, re-purpose its website and consider new strategies to reach the key customer segment of funded start-ups.
Worked on a sustainable workwear brand that aimed to disrupt the current market and drive a new sales opportunity. Defined the audience, the brand positioning and visual look and feel that covered iterations on web, on packaging and on garment.