Andrea Dodds

Andrea Dodds

Fractional CMO

North West England

Helping organisations transform, align and grow across consumer and business markets.

Experienced in:
Healthcare, Manufacturing, Consumer Goods, Construction and Property, Public Sector and Non-Profit

My expertise
How I can best help unlock your team’s potential: 

  • Achieve ambitious business goals with clear product and market plans
  • Strengthen teamwork with efficient commercial processes, systems and tools
  • Grow value and profit with customer-focused brand and digital services
  • Align on common goals and purpose based on actionable insights and metrics
  • Differentiate using best practice from varied sectors, including consumer and health care, DIY, stationery and construction
My competitive edge

Understanding customers and what matters most.

I focus teams on what really matters to customers, as the foundation for strong, long-term partnerships.

About me
With more than 30 years’ experience in fast-moving consumer goods and business-to-business globally, I bring practical expertise in differentiating businesses, helping them stand out and serving customers better.

My customer thinking was developed at Unilever and Colgate, building strong brands with clear, long-term choices about where to focus and invest profitably, balanced with short-term growth. I helped enrich our special relationships with pets at Hill’s Pet Nutrition and delivered on my purpose of making lives easier and healthier. 

Taking this learning to the business sector with its complex challenges, feeling connected and valued by a company was no less important at BMI Group. I help teams translate technical features into benefits most relevant to their target customers, supporting their business and creating higher loyalty.

Transforming processes for better collaboration, mentoring and coaching for higher capabilities and explaining the WHY to align everybody behind common goals, are my key to achieving sustainable business growth.
Fun facts
6 country moves with our rescue cats Mika & Kimi, cat-safe outdoors was priority No. 1. All survived safely, even though tornados, hurricanes, extreme temperatures, coyotes, barred owls and bald eagles were not on our risk checklist.

Those moves also taught me cultural and practical perspective: six hours driving to my family in Germany crosses four countries; six hours in Kansas and we hadn’t even left the state.
Unilever
Colgate Palmolive
Hill's Pet Nutrition

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