Andrea Dodds
Fractional CMO (North West England)
- Construction and Property
- Consumer Goods
- Healthcare
- Manufacturing
- Public Sector and Non-Profit
"Helping organisations transform, align and grow across consumer and business markets."
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More than 30 years’ global marketing experience across fast-moving consumer goods and regulated B2B sectors, including healthcare, pharmaceuticals and construction.
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Helped BMI Group develop customer-focused brands, initiatives and digital services that increased loyalty, spend and lifetime value in a complex B2B market.
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Built strong brand and customer thinking through senior experience at Unilever and Colgate, with a focus on clear choices, profitable investment and both short-term and long-term growth.
What Andrea Dodds brings
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Strategic Marketing Planning
Clear product and market plans that support ambitious business goals, helping leadership teams focus activity where it can create the strongest commercial impact.
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Team Leadership & Development
Efficient commercial processes, systems, and tools that strengthen teamwork, improve clarity, and help teams work towards shared business priorities.
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Brand Strategy & Positioning
Customer-focused brand and digital services that help businesses grow value, strengthen market relevance, and improve profitability.
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Insight-Led Marketing Performance
Actionable insights, metrics, and performance measures that help businesses align around clear goals, shared purpose, and smarter decision-making.
Profile
Andrea is a proven and pragmatic marketing leader who helps businesses differentiate, stand out and grow value. She works with organisations to transform, align and grow across consumer and business markets, bringing strategic clarity, practical delivery and a clear focus on measurable growth. With experience across healthcare, manufacturing, consumer goods, construction and property, public sector and non-profit, Andrea helps leadership teams turn marketing into a stronger commercial driver.
Ready to work with Andrea Dodds?