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Andrew Pass

Fractional CMO (South West England - Wales)

Experience
  • Consumer Goods
  • Manufacturing
  • Professional Services
  • Technology
  • Transportation and Logistics

"I help businesses grow by delivering ambitious marketing strategies which are driven by customer needs and hardwired into the commercial objectives of the company."

  • Improved sales and marketing ROI for NearMap, an ambitious digital mapping SME in Australia, by analysing specific buyer journeys and identifying key decision-making points.

  • Led major marketing initiatives at Michelin, including the rebrand of the global fleet management solutions business and the launch of Electric Vehicle products, commercial transport tyres and SME-focused services.

  • Built market entry and development strategies for Imperial Brands PLC across China, Japan and South Korea, creating new income streams and customer bases.

What Andrew Pass brings

  • Customer Insight & Behaviour

    A relentless focus on customer needs, motivations and decision-making, ensuring marketing activity is built around the behaviours it needs to influence.

  • Buyer Journey & Sales Enablement

    Clear analysis of buyer journeys and decision points, helping businesses improve sales and marketing ROI by focusing effort where it can have the greatest commercial impact.

  • Brand, Product & Service Launches

    Experience leading complex marketing initiatives, including business rebrands, Electric Vehicle product and service launches, commercial transport tyre campaigns and SME-focused propositions.

  • Market Entry & Commercial Growth

    Practical experience building market entry and development strategies across Asia, helping businesses expand into new markets, create new income streams and reach new customer bases.

Profile

A commercially focused marketing leader who helps businesses grow by connecting customer needs directly to commercial objectives. With experience across technology, manufacturing, professional services, consumer goods, transportation and logistics, Andrew brings customer insight, market development expertise and practical delivery across complex B2B and international growth environments.

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