Anna Hutton-North

Anna Hutton-North

Role: Marketing Director
Region: Home Counties

As a highly motivated B2B strategic marketing professional, Anna has over 20 years’ experience of delivering tactical marketing and communications that produces results.

Working with the Board or CEOs to align marketing with the business’ financial objectives to generate sales, her marketing capability is supplemented by an MBA.Having worked for companies who are struggling with complex propositions, her particular expertise is in the area of cross-selling marketing to support business development; developing compelling websites and supporting collateral, and engaging across multi-sectors to grow awareness and provide the marketing lead and mentoring.

As a Marketing Director with outsource experience she has worked for professional services, financial services, technology and business services. The focus for these has been to raise brand and services awareness and to provide the supporting tools and channels to reach new and existing clients.

Experience


Strategic Marketing and Bids Director: 2013 - to date:

Strategic marketing including: Client relationship programmes, developing client facing partners and directors, market analysis, brand positioning and bids and proposal.

Head of Cross-Selling Marketing, KPMG Europe LLP: 2010 -2012

Building multi-disciplinary teams which were cross-sector, cross-function and cross-border. Marketing collateral, media coverage and client support materials.

Head of Markets Internal Communications and Online Properties, KPMG LLP: 2007 -2010

Integrated internal communications plan, change management programme and development of key communication tools.

Head of Marketing, MITIE Group PLC : 2006 - 2007

Marketing mix including client information, monthly sales reports, branding, press, competitor analysis and market research.

Carillion Business Services Head of Marketing: 2002 2006

Reporting to the board with responsibility for the creation and implementation of full corporate market strategies.

Marketing Consultant, Reuters plc: January - April 2002

Creation of global on-line internal marketing strategy.

Marketing Consultant, Barclays Bank plc: 2000 -2002

Marketing strategy for new, internal bid system.

Marketing Consultant, Reuters plc: January - April 2002

Creation of global on-line internal marketing strategy and implementation.

Marketing Consultant, Barclays Bank plc: 2000 - 2002

Provision of a marketing strategy for the implementation of a new, internal bid system for Barclays and the acquisition and merger of the Woolwich BS.

Case studies within
Home Counties

CSSC: Generating new revenue streams

The Marketing Centre helps membership organisation CSSC grow its consumer membership base, evolve...

GRITIT: Why we chose a part-time marketing director

We helped GRITIT, a company that offers snow clearance and gritting services, achieve a clear line...

B-Loony: How a part-time marketing director can free up your time

Andy MacInnes from B-Loony talks about working with The Marketing Centre.