Transforming businesses with impactful marketing strategies
Experienced in:
Technology, Financial Services, Retail and E-commerce, Professional Services, Public Sector and Non-Profit
My expertise
Here's how I can elevate your business:- Crafting and executing comprehensive brand and digital marketing strategies that drive significant revenue growth and transformational change.
- Leading cross-functional teams to deliver innovative marketing solutions across B2B and B2C markets.
- Developing and managing large marketing budgets (up to £20 million), generating annual revenues (up to £160 million).
- Implementing performance marketing and unique content strategies to enhance brand visibility and engagement.
My competitive edge
Empowering SMEs to punch above their weight
I specialise in helping small and medium-sized enterprises achieve big results. By combining creativity with data-driven insights, I deliver cost-effective marketing solutions that maximise impact and drive sustainable growth.
About me
A strategic marketing leader with a passion for delivering measurable impact, I bring over 15 years' experience driving growth for global enterprises, scale-ups, and ambitious SMEs. My expertise lies in building high-performing marketing functions, leading brand and digital transformations, and delivering performance strategies that accelerate revenue.As VP of Marketing at AppLearn, I built the global marketing operation from the ground up—developing a team, establishing robust reporting, and launching brand and demand campaigns that led to:
- 1500% increase in web leads (MoM)
- 350% growth in event-generated leads (YoY)
- Securing a $1M client through targeted campaign strategy
At Brand Love Consulting, I spearheaded end-to-end digital transformations for clients across sectors—crafting content ecosystems and brand strategies that elevated visibility and engagement in highly competitive markets.
Previously as GM, Marketing & Digital at Illawarra Credit Union, I led full-funnel marketing across a diverse financial services portfolio. This drove:
- $40M in incremental monthly revenue (+200%)
- 21% increase in brand equity and awareness
Fun facts
- Adventure seeker: I love discovering new corners of the world and making memories with family on summer camping trips.
- Fitness enthusiast: A lifelong sports fan, I now balance dynamic workouts with the calm of yoga.
- Animal advocate: Passionate about animal welfare and happiest with a four-legged friend by my side.