Beth Cooper
Fractional CMO (North West England)
- Financial Services
- Professional Services
- Public Sector and Non-Profit
- Retail & E-commerce
- Technology
"Transforming businesses with impactful marketing strategies"
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Built AppLearn’s global marketing operation from the ground up, creating the team, reporting structure, brand activity and demand campaigns needed to support international growth.
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Delivered a 1,500% month-on-month increase in web leads and 350% year-on-year growth in event-generated leads through targeted demand generation activity.
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Secured a $1M client through focused campaign strategy, contributing to stronger pipeline performance, increased revenue and improved brand awareness.
What Beth Cooper brings
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Marketing Foundations for Growth
The ability to build the marketing structure, team, reporting and operating rhythm needed to support a business as it grows.
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Demand Generation
Focused campaigns that create stronger lead flow, improve pipeline quality and connect marketing activity to commercial outcomes.
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Brand and Market Visibility
Brand activity that helps businesses become more visible, credible and relevant to the customers they need to reach.
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Commercial Marketing Leadership
Senior marketing direction that combines strategy, practical delivery and measurable impact across global enterprises, scale-ups and ambitious SMEs.
Profile
A commercially focused marketing leader who helps transforming businesses with impactful marketing strategies. With experience across technology, financial services, retail and e-commerce, professional services, public sector and non-profit, Beth brings senior thinking, practical delivery and a clear focus on helping leadership teams make better marketing decisions.
Ready to work with Beth Cooper?