Beth Cooper

Beth Cooper

Fractional CMO

North West

Transforming businesses with impactful marketing strategies

Experienced in:
Technology, Financial Services, Retail and E-commerce, Professional Services, Public Sector and Non-Profit

My expertise
Here's how I can elevate your business: 
  • Crafting and executing comprehensive brand and digital marketing strategies that drive significant revenue growth and transformational change. 
  • Leading cross-functional teams to deliver innovative marketing solutions across B2B and B2C markets. 
  • Developing and managing large marketing budgets (up to £20 million), generating annual revenues (up to £160 million). 
  • Implementing performance marketing and unique content strategies to enhance brand visibility and engagement.
My competitive edge

Empowering SMEs to punch above their weight 
I specialise in helping small and medium-sized enterprises achieve big results. By combining creativity with data-driven insights, I deliver cost-effective marketing solutions that maximise impact and drive sustainable growth. 

About me
A strategic marketing leader with a passion for delivering measurable impact, I bring over 15 years' experience driving growth for global enterprises, scale-ups, and ambitious SMEs. My expertise lies in building high-performing marketing functions, leading brand and digital transformations, and delivering performance strategies that accelerate revenue.

As VP of Marketing at AppLearn, I built the global marketing operation from the ground up—developing a team, establishing robust reporting, and launching brand and demand campaigns that led to:
  • 1500% increase in web leads (MoM)
  • 350% growth in event-generated leads (YoY)
  • Securing a $1M client through targeted campaign strategy 

At Brand Love Consulting, I spearheaded end-to-end digital transformations for clients across sectors—crafting content ecosystems and brand strategies that elevated visibility and engagement in highly competitive markets.

Previously as GM, Marketing & Digital at Illawarra Credit Union, I led full-funnel marketing across a diverse financial services portfolio. This drove:

  • $40M in incremental monthly revenue (+200%)
  • 21% increase in brand equity and awareness
From B2B SaaS to financial services, my work blends creativity, commerciality, and a deep understanding of what makes customers act.
Fun facts
  • Adventure seeker: I love discovering new corners of the world and making memories with family on summer camping trips.
  • Fitness enthusiast: A lifelong sports fan, I now balance dynamic workouts with the calm of yoga.
  • Animal advocate: Passionate about animal welfare and happiest with a four-legged friend by my side.

APPlearn
Brandlove
Illawarra Credit Union

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.