Beth Cooper

Beth Cooper

Role: Marketing Director
Region: North West

C-Level Brand, Marketing and Digital Strategy Expert with 25 years+ experience across B2C and B2B markets operating to budgets of £20m creating circa 160m annual revenue.

Expert Strategist, Thought Leader, Extensive Global Experience, Innovative, Lateral Thinker, Experienced Leader and People Manager.

Leadership level experience working closely with the CEO, COO, CFO, CTO and Sales Directors building and managing large teams, process and systems excellence

 

Experience


Brand Love Consulting - Managing Director

Proven track record working with LE, ME and SME clients delivering compelling and successful global digital strategy, performance marketing, unique content strategies and digital assets including websites, apps, landing pages, branding social pages and social media assets, event marketing and PR.

AppLearn - VP Marketing

Responsible for the Global Brand and Digital strategy to drive brand awareness and sales of ADOPT. (B2B SaaS Adoption tool). Development of the Global Marketing Function from the ground up including a new team, processes and KPI reporting.

Illawarra Credit Uniion - GM Marketing and Digital

Responsible for the development and delivery of the brand, marketing and digital strategy for full Fin Services Porfolio.

Mumbrella Group - Head of Strategic Planning

Led the strategic planning team across blue-chip clients developing and implementing digital and social media strategies across leading brands; Lion, Lexus, Nestle, Panasonic, Toyota Finance, Blue Scope.

Medibank Private Limited - Head of Digital

Head of Digital responsible for creating and delivering the digital vision for the ahm brand. Developed the digital and social media strategy and roadmap, managing a 25+ cross-functional team across two states. Led a transformational rebrand and the design and build of a new digital capability and social.

Case studies within
North West

Arrow: Revitalising growth with strategic marketing

Arrow, the UK's leading industrial door provider, achieved double digit growth. Learn how we...

Siddall & Hilton: building a marketing function to drive top-line profitable growth

Siddall & Hilton's transformation journey: Building a marketing function for top-line growth....

Joloda: By upgrading their marketing this materials handling manufacturer tripled its website leads

Michele Dematteis, CEO of Joloda Hydraroll, shares his experience working with a Part-Time...