Chris Cathcart

My expertise

How I Drive Business Growth:

• Develop marketing strategies rooted in data and customer insight to maximise impact and ROI.
• Lead and mentor cross-functional teams to execute campaigns that boost brand presence, grow revenue and drive lifetime value.
• Scale businesses by integrating marketing with commercial objectives, ensuring growth is sustainable.
• Design go-to-market plans and operating models that streamline execution and accelerate market entry.
• Use performance metrics to continuously optimise marketing spend and effectiveness.

My competitive edge

Driving marketing growth through strategic insight.

I work with my clients to truly understand the core of their business problems, using strong data-driven analysis to create targeted processes and plans that are simple to execute, accelerate change and scale businesses. 

About me

I bring over 27 years of sales and marketing experience across diverse sectors including insurance, finance, education, retail and travel. I’ve led B2B and B2C strategies, working with both large budgets and smaller, agile teams, delivering growth in fast-paced and regulated environments.

At Google as Senior Manager, I managed a marketing portfolio of $hundreds-millions, driving marketing transformation that resulted in up to 25% year-over-year revenue growth for key clients.

As Managing Director at Supporting Education Group, I launched their first B2C tuition EdTech service, scaling a team of 50+ and securing £5M in private equity funding to fuel 150% business growth within 18 months. At Hampden Agencies, I partnered with leadership to develop go-to-market strategies and embed data-driven marketing practices, contributing to a 40% increase in client retention and 20% revenue growth.

At Bigmouthmedia, as Group Account Director and Senior Strategist, Finance, I led digital strategies contributing to a 15% year-on-year revenue increase for the agency, and consistently exceeded clients goals of acquisition and retention.

Earlier in my career, at Tesco Personal Finance, I pioneered unique digital marketing initiatives that increased sales to nearly 50% of total revenue and improved customer acquisition by 30%.

Throughout my career, I’ve combined strategic insight with hands-on execution, turning complex data into clear marketing plans aligned with commercial goals. I’m passionate about building high-performing teams and empowering businesses to deliver sustainable growth.

Fun facts

I am fascinated with behavioral science in marketing, and like to read about what makes us tick and why.

I love the great outdoors, especially the sea, and spending time there with my friends and family.