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Christine Durkin

Role: Regional Director
Region: Southern Counties

A dynamic and highly experienced UK and international B2B and B2C marketing and business development leader with responsibility across all marketing disciplines. 

20 years experience in driving growth across offline as well as digital channels, maximising Return on Investment and orchestrating marketing automation for optimal demand generation. 

A strategist, planner and “roll up sleeves” implementer, she leads innovation and implements change. With a great balance of experience gained from corporates, SMEs and start-ups, she has a solid blend of creative and commercial skills and the ability to ‘make things happen’. Christine is the Regional Director for the Southern region.


Part-Time Career


Global Head of Marketing brought in to professionalise the global marketing team, develop product marketing and business development functions. Built value propositions and launched 2 global products.


M2M/IoT Commercial Consultant developing commercial and strategic models and sales tools to extend Vodafone’s global Internet of Things footprint in a multi €bn global programme.


Head of Internal Communications advising all internal and external stakeholders during a major change project. Communications manager of the Programme Management Office. Detailed planning across all project teams.


Technical Marketing and Communications at this technical marketing agency leading projects, consulting, developing go to market strategies and client relationships across Asia Pac, Latam and Europe. Account Director for IBM.


Head of Marketing and Communications to re-launch the company into the TMT space. Increased brand and market recognition, introduced NPD process and professionalised marketing team.


Head of Marketing responsible for product launches, proposition development, marketing communications and PR.


Senior Data Product Manager responsible for launching bulk data propositions in the UK.



Global Marketing Digital Campaign Consultant fusing marketing and sales activity to reap the benefits of multi-touch, multi-channel campaigns on a global basis.


Head of SME Marketing managing a full digital, product marketing, campaign marketing and marcomms team. Developed multi-touch joined-up Go to Market approaches for optimum Return on Marketing Investment for all SME financial products.


Marketing Process Consultant and Programme Director. Development of new corporate processes and business functions including New Product Introduction, the Programme Management Office and Press Office. Professionalised, restructured and developed the marketing teams.


Head of Sales and Marketing with global responsibility for the strategic direction and tactical implementation of the marketing and sales functions.


Head of UK Channel and Strategic Marketing Consultant. Development and implementation of go to market synopsis, strategy and tactical plans in order to increase Minorplanet’s market share in UK and Europe.


Head of Technical Marketing, Mobile Internet and Data Services – Europe. With additional responsibility for the European developer programme.


Global Product Manager


Business Development Manager, Product Manager and RF Engineer.

Business insights
by Christine Durkin

26 May 2022

5 things NOT to do with your marketing in challenging times

There are plenty of marketing activities you should be doing in uncertain times. However, knowing...

28 April 2020

Marketing Matters #10 - Keeping your customer focus

Marketing support for Covid-19 from The Marketing Centre

6 March 2020

Do you really know who your best and most valuable customers are?

Being aware of which customers are most profitable is vital to ensure healthy business growth....

Case studies within
Southern Counties

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Global fire protection firm, Harmony Fire engaged The Marketing Centre to help develop its...

Huntington & Langham Estate: Refocusing marketing efforts with positive results

Huntington and Langham Estate discusses how The Marketing Centre helped to build its brand and...

Safeaid: Strengthening marketing approach and maximising ROI

How we helped Safeaid Supplies, a leading manufacturer and retailer of PPE products, to strengthen...