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Christine Durkin

Role: Regional Director
Region: Southern Counties

A dynamic and highly experienced UK and international B2B and B2C marketing and business development leader with responsibility across all marketing disciplines. 

20 years experience in driving growth across offline as well as digital channels, maximising Return on Investment and orchestrating marketing automation for optimal demand generation. 

A strategist, planner and “roll up sleeves” implementer, she leads innovation and implements change. With a great balance of experience gained from corporates, SMEs and start-ups, she has a solid blend of creative and commercial skills and the ability to ‘make things happen’. Christine is the Regional Director for the Southern region.

Experience


Part-Time Career

VISLINK

Global Head of Marketing brought in to professionalise the global marketing team, develop product marketing and business development functions. Built value propositions and launched 2 global products.

VODAFONE

M2M/IoT Commercial Consultant developing commercial and strategic models and sales tools to extend Vodafone’s global Internet of Things footprint in a multi €bn global programme.

STFC

Head of Internal Communications advising all internal and external stakeholders during a major change project. Communications manager of the Programme Management Office. Detailed planning across all project teams.

MATCHCODE

Technical Marketing and Communications at this technical marketing agency leading projects, consulting, developing go to market strategies and client relationships across Asia Pac, Latam and Europe. Account Director for IBM.

FREEDOM TELECOM

Head of Marketing and Communications to re-launch the company into the TMT space. Increased brand and market recognition, introduced NPD process and professionalised marketing team.

TRANSCOMM

Head of Marketing responsible for product launches, proposition development, marketing communications and PR.

ORANGE

Senior Data Product Manager responsible for launching bulk data propositions in the UK.

FULL-TIME CAREER

UBISENSE

Global Marketing Digital Campaign Consultant fusing marketing and sales activity to reap the benefits of multi-touch, multi-channel campaigns on a global basis.

EXPERIAN, UK&I

Head of SME Marketing managing a full digital, product marketing, campaign marketing and marcomms team. Developed multi-touch joined-up Go to Market approaches for optimum Return on Marketing Investment for all SME financial products.

HUTCHISON TELECOM (VIETNAM)

Marketing Process Consultant and Programme Director. Development of new corporate processes and business functions including New Product Introduction, the Programme Management Office and Press Office. Professionalised, restructured and developed the marketing teams.

FIRST ONDEMAND

Head of Sales and Marketing with global responsibility for the strategic direction and tactical implementation of the marketing and sales functions.

MINORPLANET

Head of UK Channel and Strategic Marketing Consultant. Development and implementation of go to market synopsis, strategy and tactical plans in order to increase Minorplanet’s market share in UK and Europe.

DOLPHIN TELECOM

Head of Technical Marketing, Mobile Internet and Data Services – Europe. With additional responsibility for the European developer programme.

MOTOROLA

Global Product Manager

MULTITONE ELECTRONICS PLC

Business Development Manager, Product Manager and RF Engineer.

Business insights
by Christine Durkin

Article
6 December 2022

Struggling with marketing planning? Everything you need to build a marketing plan for 2023

Five marketing resources to help you map out your strategy, from understanding your present...

small marketing team
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27 June 2022

How to make the most of a small or one-person marketing team

Stay laser-focused on high-impact work that aligns with your business strategy and set meaningful...

Article
26 May 2022

5 things NOT to do with your marketing in challenging times

There are plenty of marketing activities for uncertain times. However, knowing what not to do is...

Case studies within
Southern Counties

Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

The Marketing Centre helps Red Penguin Marine, refocus its marketing efforts through mentoring and...

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Harmony Fire engaged The Marketing Centre to help develop its marketing strategy, processes and...

Huntington & Langham Estate: Refocusing marketing efforts with positive results

Huntington and Langham Estate discusses how The Marketing Centre helped to build its brand and...