Christine Moses
Fractional CMO (South East England)
- Consumer Goods
- Education
- Energy & Utilities
- Manufacturing
- Professional Services
- tr
- Transportation and Logistics
"Empowering SMEs to Scale with Pragmatic, Data-Led Marketing Strategies"
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Delivered a 20% revenue uplift in Eurotunnel ticket sales through advertising campaigns designed to compete more effectively against low-cost airlines.
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Transformed P&O Ferries’ direct marketing approach from mass mailings to targeted campaigns, reducing costs and improving campaign effectiveness.
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Launched a loyalty scheme at P&O Ferries that generated £1.5M in incremental revenue within 12 months.
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Managed brand and marketing communications at Balfour Beatty Infrastructure Services, creating stronger alignment across the main brand and sub-brands.
What Christine Moses brings
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Commercial Growth
Marketing activity linked to revenue, margin and growth priorities, not activity for its own sake.
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Brand Strategy & Positioning
Sharper positioning and messaging that help businesses stand out and communicate value more clearly.
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Customer Insight
Customer understanding that shapes stronger propositions, messaging and engagement.
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Insight-Led Performance
Data, reporting and measurement that show what is working and where marketing investment should be focused.
Profile
A pragmatic, commercially focused marketing leader who helps SMEs scale through data-led strategy, sharper customer focus and practical delivery. With over 20 years’ experience across travel, construction, engineering, education and inward investment, Christine brings strong commercial acumen, hands-on leadership and a proven ability to turn underperforming marketing functions into measurable growth engines.
Ready to work with Christine Moses?