Damian Traynor

Damian Traynor

Role: Marketing Director
Region: North West

Damian specialises in helping companies who haven’t yet benefited from marketing.

He’s established a marketing capability for many companies, some small and some large, but all using the same multi-disciplinary approach to marketing that he’s developed and evolved over the last 20 years.

Damian is a hands-on marketer with an outstanding track record in helping B2B companies in a variety of sectors including technology, financial services, professional services and outsourcing. He combines strong commercial, market and customer insight, an outcome driven approach and effective stakeholder engagement, to deliver outstanding results.
He’s a thinker and a doer.

Experience


Lowell

Created a marketing function. Developed the company’s first client satisfaction survey and improvement plan. Implemented a Hubspot-based marketing automation platform and developed a new website.

Brookson

Built a new marketing team and completed a successful rebranding project. Delivered a 25% increase in revenue from digital channels and a 32% increase in revenue from direct marketing. Supported exit planning.

Misys

Created a product marketing capability. Developed a new proposition called BankFusion.

RR Donnelley

Created a new marketing function. Developed a new brand positioning. Delivered an 80% increase in sales pipeline using best in class demand creation. Launched market shaping solutions and generated £14m sales pipeline in four months.

Systems Union

Developed an innovative financial software solution called exfm. Repositioned the company as a Financial & Performance Management provider. Created a Product Marketing team. Instrumental in the sale of the company to Golden Gate Capital.

Vertex

Built a marketing team from scratch. Repositioned the company as a CRM outsourcer.

Mentor Systems

Developed an “A to B” business visioning technique which led to an acquisition and new product development.

Case studies within
North West

Jade Solutions: Professionalising the brand, aligning the solution set and helping with a management exit

Jade Solutions discusses how The Marketing Centre helped the business to professionalise its brand,...

Frenkel Topping: Looking for the person with the right expertise

Richard Fraser, CEO of Frenkel Topping talks about working with part-time marketing director...

Suttons: Refocusing marketing efforts and providing brand clarity

John Sutton discusses how our part-time Marketing Director helped refocus their marketing efforts.