David Russell
Fractional CMO (Yorkshire and Humber)
- Construction and Property
- Financial Services
- Healthcare
- Hospitality and Leisure
- Professional Services
"Marketing has to earn its keep, so I focus on what matters, what works and what the business should do next."
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Led marketing across Maria Mallaband Care Group’s £118m, 77-home portfolio, increasing enquiries by 44%, enquiry-to-admission conversion from 19% to 23% and call handling from 68% to 94%.
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Led international marketing for Sotheby's International Realty across EMEIA as the network grew to 26 countries and 140+ offices, supporting more than $12bn in property transactions and generating $6.5m+ PR value.
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Led product innovation, marketing and commercial development across EMEA for Wyndham Worldwide’s RCI and The Registry Collection, with P&L responsibility and management of a $1.8m marketing budget.
What David Russell brings
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Marketing Strategy
David cuts through unnecessary complexity to identify what matters, set clear priorities and focus marketing activity on commercial outcomes.
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Customer Acquisition
He brings practical experience of increasing enquiries, improving conversion and developing propositions that help businesses attract and convert the right customers.
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Sales and Marketing Alignment
David works across marketing and commercial teams to connect customer acquisition, conversion and business priorities rather than treating marketing as a separate function.
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Marketing Leadership
He builds capable teams, introduces clearer measures of performance and challenges activity that is not delivering sufficient value or return.
Profile
David helps growing businesses make marketing simpler, more focused and more commercially accountable. He gets under the skin of a business, works closely with its leadership team and is comfortable challenging established thinking when activity is not delivering results.
His experience spans financial services, healthcare, property, professional services, hospitality and leisure, including senior roles with American Express, Sotheby’s International Realty and Maria Mallaband Care Group. He has led international marketing, customer acquisition and conversion programmes, commercial development and marketing teams, with responsibility for significant budgets and measurable business outcomes.
Having also renovated and run his own luxury B&B, David brings both corporate and owner-operator perspectives. His approach is practical: understand what matters, decide what needs to change and focus resources where they can make the greatest commercial difference.
Ready to work with David Russell?