Role: Marketing Director
Region: West Country and WalesEmma is a collaborative B2B marketing leader with a progressive 20+ year career in SaaS technology companies.
She is experienced in working across departments and with executive teams, to align marketing to strategic business goals, design innovative marketing plans and deliver successful multi-channel lead generation and brand campaigns. She uses data, processes and technology as a foundation to improve marketing effectiveness, increase sales pipelines and accelerate budgetary ROI.
Emma has also built marketing and business development teams from scratch and has been involved with various M&A integration projects and channel partner programmes.
HEAD OF MARKETING - Food & Beverage
Lead an improvement programme for EMEA F&B marketing to improve execution and investment to increase net new sales revenue.
Achieved 3x pipeline coverage. Lead volume increased by 2 and 3x in consecutive quarters.
AVP MARKETING, EMEA
Lead the EMEA marketing penetration plan for this growth orientated Fintech. Delivered a 100% increase in MQLs, and 150% increase on the number of opportunities created YoY.
VP MARKETING EMEA
Lead an international marketing and telemarketing team to support a 35% contribution to a £40-50m sales target where 25-30% is recurring revenue. Delivered a 7x ROI on budget.
EMEA MARKETING DIRECTOR
Responsible for centralised net new and cross sell/ upsell campaigns and channel partner marketing - achieved a 20% lift in channel sales and an increase in average deal size.
MARKETING DIRECTOR, GLOBAL CAMPAIGNS
Responsible for delivering a global campaign strategy targeting mid-market industrial and hi-tech manufacturers.
UKI & EMEA MARKETING DIRECTOR
Lead a marketing and telemarketing team to drive net new and customer expansion opportunities.
Increased pipeline coverage to >2.5x - approx $20m from a $250k annual budget, and a 20-25% contribution to closed business.