Fiona Bowyer
Fractional CMO (North West England)
- Construction and Property
- Consumer Goods
- Manufacturing
- Retail & E-commerce
- Transportation & Logistics
"I believe in connecting commercial strategy with practical action, making sure marketing delivers measurable results for the business."
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Tripled monthly leads at Joloda Hydraroll by transforming its website, lead generation and CRM processes, with marketing delivering £7m in sales over 30 months as the business grew from £8m to £20m.
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Increased online conversion from 1.2% to 4% at Doulton Water Filters by developing its direct-to-consumer strategy, improving the customer journey and digital acquisition, contributing to £5m in first-year sales.
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Reduced commercial SKUs by 60% while increasing sales revenue by 36% at Bristan Group, introducing stronger product portfolio management and innovation processes while maintaining margin contribution.
What Fiona Bowyer brings
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Commercial Growth Strategy
Connects business ambitions with clear commercial priorities, identifying opportunities across markets, products, pricing and routes to market.
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Digital Growth and Performance
Improves customer acquisition and conversion by bringing together website strategy, SEO, paid media, CRM and meaningful performance measurement.
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Brand and Product Strategy
Strengthens market positioning and product portfolios, helping businesses develop propositions that meet customer needs and support profitable growth.
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Marketing Leadership and Alignment
Works closely with leadership and sales teams to improve decision-making, build internal capability and turn strategy into coordinated action.
Profile
Fiona helps businesses unlock growth by bringing clarity to commercial strategy, strengthening market positioning and making marketing work harder.
With more than 30 years’ experience across manufacturing, engineering, construction, distribution and consumer products, she understands the challenges of growing established, product-led businesses. Her career includes senior leadership roles with Bristan, Franke and Kohler, alongside fractional assignments supporting business transformation and digital growth.
Fiona combines strategic thinking with practical implementation. She works collaboratively with business owners, leadership teams and sales colleagues to identify opportunities, challenge ineffective activity and build stronger commercial processes.
Her expertise spans proposition development, product innovation, pricing, customer acquisition and digital performance. She brings a measured, commercially grounded approach, helping businesses make better decisions, develop their teams and achieve measurable results.
Ready to work with Fiona Bowyer?