Fiona West

Fiona West

Role: Marketing Director
Region: West Country and Wales
An energetic, innovative marketing professional with over 20 years’ multi-channel experience, working with organisations of all shapes and sizes from start-ups to big global brands. 
 
Fiona’s key expertise is in building stand-out brands, creative customer-centric messaging and effective relevant campaigns that add value to an organisation. She’s a confident strategist and team leader, skilled at selecting and managing supplier portfolios and building effective business relationships.  Her background has included key roles both client and agency side, principally in travel and tourism, financial services, retail and automotive sectors. Her most recent clients include SME companies in technology and business services.

Experience


LogPoint – Danish cyber security technology

Create and deliver a UK-specific approach for the new regional sales office that rapidly builds awareness and optimizes lead gen with a restricted budget. From zero awareness I’ve built the UK Twitter audience to 25% of global total. I also led a PR agency review to appoint a better, cheaper and keener partner, going on to achieve an audience reach of 3.6m in 8 months.

EZ Education – top-selling DoodleMaths app

Developed a clear messaging strategy for leading educational app, and promoted it via an inbound content-led campaign including social, email, PR and web development. Achieved great audience engagement and open rates of 45%.

Royal Caribbean International

Led the UK consumer facing comms team to produce outstanding direct response off-to-online campaigns. Introduced an innovative data-driven customer relationship programme to improve past guest engagement and rebooking stats.

Deloitte

Implemented global rebrand across all business functions in the firm, leading and facilitating internal sell-in of the concept and maintaining brand guardian role.

Comet

Managed rapid store launch expansion programme at the height of Comet’s success, creating locally relevant campaigns to maximize new store revenue and market share. Implemented the brand’s high profile national advertising campaign with complex retail-driven content, tight deadlines and multiple variants.

Case studies within
West Country and Wales

Optima Systems Consultancy: Fresh thinking with positive results

Lloyd Pryce, Business Development Director at Optima Service Consultancy talks about working with...

Foregenix: Getting a growing business 'on the radar'

The Marketing Centre helps cybersecurity expert Foregenix raise its profile, gaining 20 award...