Hannah Poulton
Fractional CMO (South East England)
- Financial Services
- Healthcare
- Hospitality and Leisure
- Public Sector and Non-Profit
- Technology
"Building brands and driving growth through strategic, data-driven marketing."
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Led the rebrand of Principality Building Society and the launch of its commercial sponsorship of Principality Stadium, driving more than 50% growth in brand awareness and positive association.
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Delivered sector-specific campaigns for V12 Retail Finance with partners including AO.com and Mamas & Papas, achieving 400% ROI in the first year.
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Developed a PR strategy for Optimum Credit that positioned executives as industry experts, and launched a further lending campaign that achieved a 15% response rate.
What Hannah Poulton brings
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Integrated Marketing Strategy
Marketing strategies that connect brand, communications, data and customer insight into clear plans aligned with commercial objectives.
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Brand Development & Rebranding
Experience leading brand development and rebranding initiatives that improve recognition, strengthen positioning and build stronger audience connection.
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Communications & Relationship Marketing
Strong communications and relationship marketing programmes that help businesses engage customers, partners and stakeholders with greater relevance and consistency.
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Data-Led Marketing Performance
A pragmatic use of data to guide decisions, improve results and ensure marketing resource is used efficiently and cost-effectively.
Profile
Hannah brings strategic marketing with a customer-centric focus, helping businesses connect more effectively with their audiences through stronger brand thinking, data-led decisions and practical marketing delivery. With over 25 years’ experience across finance, technology, retail, non-profit, healthcare and sport, she develops campaigns, communications and marketing functions that align with commercial goals and deliver measurable results.
Ready to work with Hannah Poulton?