Helen Bradshaw

Fractional CMO (West Midlands)

"Accessible marketing strategy and tailored advice to grow your business"

Managed a £50M+ marketing budget at Citroën UK, developing a media-buying ROI framework that saved 10% of trading costs and supporting campaigns across TV, radio, press, poster and digital.
Developed UK-specific special edition products at Citroën, delivering a 10% increase in unit margin while supporting stock, cash flow and sales targets.
Launched Simplicity Cremations at Dignity PLC through a multimedia campaign, contributing to a 120% year-on-year increase in funeral plan sales.
Increased web visitors by 30% and leads by 20% at Dignity PLC through a stronger digital strategy across funerals, funeral plans and B2B sales.

What Helen Bradshaw brings

Revenue, Profit & Cost Focus

A sharp eye for identifying where marketing can grow revenue, improve profit and reduce unnecessary cost.
Meaningful Marketing KPIs

Clear performance measures that help businesses track what really matters, rather than reporting activity for the sake of it.
Practical Marketing Plans

Actionable plans that connect marketing activity to sales objectives, giving teams clear priorities and a route to measurable progress.
Team Coaching & Development

Support for recruiting, coaching and energising marketing and non-marketing teams, especially where capability, confidence or momentum needs to improve.