Ian Webb

Ian Webb

Role: Marketing Director
Region: Yorkshire and Scotland

Ian is a customer centric, performance driven, successful International Marketing Director with an entrepreneurial mindset. 

He has vast and proven experience in both B2B and B2C, pivoting brands and organisations through significant change, unlocking value and financial results. 

He’s passionate about delivering results by building the best-in-class omni-channel customer experiences paired with attracting, coaching and retaining the best teams. Thoroughly experienced in delivering major change, digital transformation, e-commence growth and business turnaround programmes. Sector experience spans Construction, Retail, Leisure, FMCG, Financial Services, Logistics, Hire, Professional Services

Experience


Speedy Hire
Fully integrated B2B, B2C, Retail and Digital marketing strategies

Compelling value propositions

Sales funnel development

Digital product and digital P&L transformation

Customer journey, experience, measurement and improvement

Marketing promotional campaigns

Antalis
Clear, differentiated positionings and business growth strategy

Digital transformation and ecommerce change

Strategic pricing programme

Product lifecycle, inventory management and portfolio management

Social media development engagement

Sales lead funnel development through digital acquisition


Aggregate Industries

Group strategy, vision and organisational value and alignment

Rebranding 69 separate companies (300 sites across the UK and Northern Europe)

Customer experience measurement programme

Market and customer segmentation enabling demand forecasting

Product Portfolio Management strategy optimising production, profitability, supply chain and working capital

Strategic pricing optimisation, demand-based

Customer Value Management research and global offer development programme

Full marketing automation and propensity modelling

New product development

Barratt Developments
Customer acquisition and retention programmes

Digital transformation strategy

New identity for Barratt Developments PLC, Barratt Homes and David Wilson Homes

Market and customer segmentation models

Omni channel communication strategy, including TV

Lead to sale conversion through telesales training and coaching

New CRM system development

Case studies within
Yorkshire and Scotland

NMC: Build marketing function and support growth plans

The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...

John Winter: Opening up new business opportunities

Adam Bennett Managing Director at leading foundry and dental supplier John Winter talks about...

Sigma: Building a brand and diversifying into new sectors

Sigma discusses how The Marketing Centre helped to build its brand and redefine its marketing...