James Robinson
Fractional CMO (North East England - Yorkshire and Humber)
- Construction and Property
- Consumer Goods
- Hospitality and Leisure
- Manufacturing
- Transportation and Logistics
"Helping SMEs grow faster, stand out, and win more customers with strategic marketing that works."
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Led the rebrand of Portakabin, unifying a multi-brand portfolio into one clear identity and contributing to a doubling of EBITDA over five years, followed by a successful exit.
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Expanded Fairline Boats’ global dealer network, launched multiple new product models and delivered a 65% increase in revenue.
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Led the design, development and marketing of an award-winning product line at Lewmar, capturing 45% global market share and strengthening the company’s position as an industry leader.
What James Robinson brings
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Strategic Marketing & Brand Leadership
Rebranding, repositioning and marketing strategy that help businesses sharpen their market position and build sustainable growth.
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Digital Transformation & Multi-Channel Communications
Practical improvement across websites, social media, online advertising, CRM and lead generation to increase engagement and support sales.
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Product Development & Commercial Growth
Customer-led product and commercial strategies that improve profitability, support market expansion and strengthen retention through insight, NPS and research.
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Business Transformation & ESG Strategy
Clear strategic direction across business transformation, sustainability and ESG, helping SMEs simplify complexity, build net-zero roadmaps and align growth with customer and environmental expectations.
Profile
James helps businesses turn ambition into strategy, and strategy into success. With over 30 years’ experience, including 25 years at board level, he combines marketing, commercial and sustainability expertise to simplify complex challenges and create clear plans for growth. His background across global brands, SMEs, start-ups, SME ownership and M&A gives him a practical understanding of what business leaders need to build visibility, acquire customers and grow profitably.
Ready to work with James Robinson?