Jenny Green
Fractional CMO (North West England)
- Outsourcing
- Professional Services
- Technology
"I excel at handling challenging problems and have a track record of strong leadership and coaching skills, building strong teams within marketing and strengthening relationships across all functions of the business."
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Transformed the marketing department to be more focused on ROI and output saving over £100k.
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Supported 35% yoy growth of the business exceeding market averages. Established a full marketing function covering UK, SA, US and AUS territories including people, tech and processes.
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GTM Strategies for new propositions to Housing Associations and Property Developers leading to a pipeline of 24 opportunities
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Improved digital marketing conversion stats by 50% and introduced new lead generation campaigns with conversions to appointments at over 30%.
What Jenny Green brings
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Marketing Strategy That Drives Growth
Develops practical, commercially focused marketing strategies that align with business objectives, helping organisations of all sizes accelerate growth and maximise return on investment.
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Marketing Function Transformation
Reviews, restructures and builds marketing functions that deliver stronger performance, introducing the right people, processes and technology to create a more effective and accountable marketing operation.
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Brand Strategy & Market Positioning
Creates compelling brand strategies and market positioning that strengthen competitive advantage, support business growth and improve customer engagement.
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Leadership, Team Development & Change
Builds and mentors high-performing marketing teams while strengthening collaboration across sales, operations and leadership to ensure marketing becomes a strategic driver of business success.
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Data-Led Commercial Decision Making
Uses insight, measurement and commercial analysis to improve marketing performance, optimise investment and ensure decisions are driven by measurable business outcomes.
Profile
A strategic and data-led B2B marketing leader with over 30 years’ success in creating and delivering marketing strategies to build brands, and ultimately revenue, by ensuring marketing is central to supporting business goals.
My experience includes transforming existing functions across people resources, technology stacks and processes, ensuring they are delivering maximum ROI. I have also set up marketing functions from scratch.
I have experience working in large corporates and smaller companies (including start-ups) and with both PE backed and privately owned organisations. I have marketed products (including SaaS) as well as services.
I am often described as a strategic deliverer, able to see the bigger picture of the business, developing a marketing strategy that is the right size and shape for the organisation and creating positive results. I learn fast and make the right impact for businesses quickly.
Ready to work with Jenny Green?