Keith Reed
Fractional CMO (South East England)
- Construction and Property
- Financial Services
- Professional Services
- Technology and SaaS
- Transportation and Logistics
"Builds B2B demand engines. Runs AI as a commercial multiplier."
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Led EMEA demand generation at SAP Concur and Trend Micro across 26+ countries, driving pipeline growth in complex enterprise environments at pace.
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Built £100m+ pipeline at Mitie within twelve months, including a new inside sales function, in a highly competitive outsourced services market.
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Part of the fractional Chief AI Officer team, writing regularly on the commercial application of AI in SMBs. Track record includes 165% SQL growth and 8x MQL performance in 4 months, originating marketing in founder-led businesses.
What Keith Reed brings
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Demand Generation & Pipeline Acceleration
Full-funnel growth programmes across digital, content, events and partnerships that turn awareness into qualified pipeline and revenue.
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Go-To-Market Strategy
Clear market positioning, ICP, channel mix and messaging for B2B technology, SaaS and FinTech businesses entering new markets or scaling quickly.
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AI as a Commercial Multiplier
AI deployed across marketing, sales, operations and customer communications. Workflow automation, content velocity, pipeline analytics and enablement that move the commercial needle, not just the tech stack.
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Marketing Function Build
Practical support to structure teams, tech stacks and processes that deliver consistent, measurable output without enterprise-level budgets.
Profile
Keith builds demand engines for B2B technology businesses and runs AI as a commercial multiplier across the operation. With more than 20 years’ senior marketing leadership at SAP Concur, Trend Micro, Mitie and Celonis, he delivers strategic clarity and measurable pipeline momentum from week one. He sits on the fractional Chief AI Officer team and recently authored the corporate guidance on AI regulation for SMBs.
Ready to work with Keith Reed?