B2B marketing leader who builds revenue-generating marketing engines - fast.
Experienced in:
Technology, Financial Services, Professional Services, Construction and Property, Transportation and Logistics
My expertise
Here's how I can help your business grow:
- Demand generation and pipeline acceleration - developing full-funnel growth programmes across digital, content, events and partnerships that convert awareness into revenue
- Go-to-market strategy - defining market positioning, ICP, channel mix and messaging for B2B technology, SaaS and FinTech businesses entering new markets or scaling fast
- Building marketing functions from scratch - structuring teams, tech stacks and processes to deliver consistent, measurable output without enterprise-level budgets
- Brand positioning and messaging - creating the competitive narrative that gives sales teams confidence and makes prospects pay attention
- AI-enabled marketing operations - implementing workflow automation and AI tools to maximise marketing efficiency, increase output and improve ROI
My competitive edge
Speed to meaningful impact.
Where others need 90 days to form a view, I deliver strategic clarity and measurable pipeline momentum from week one - drawing on 20+ years of senior B2B marketing leadership across enterprise and scale-up environments.
About me
I've spent 20+ years leading B2B marketing for technology businesses ranging from global enterprise to hyper-growth scale-ups. At SAP I ran large-scale demand generation programmes across multiple product lines, learning how to operate with rigour and at pace inside a complex organisation. At Mitie I led the marketing transformation of a major outsourced services business, developing the growth, digital and demand strategy in a highly competitive market.
The pull towards growth-stage businesses led me to roles at the likes of Feefo, Kyckr and Endersham to name a few - where I built marketing functions largely from the ground up, defined go-to-market strategy, and drove measurable commercial outcomes including 165% SQL growth and 8x MQL performance. These environments sharpened my instinct for what moves the needle when resources are finite and urgency is real.
I now work as a fractional Marketing Director through The Marketing Centre, helping ambitious SME leaders access the same quality of strategic marketing leadership that large businesses take for granted - without the overhead. My particular focus is on businesses that need to accelerate pipeline, sharpen their positioning, or build a marketing engine that scales.
Fun facts
- I was born in Canada – hence the strange accent I still have!
- I have a personal challenge to visit a new country every year and am on track with 58.
