Mark Allatt
Fractional CMO (Yorkshire and Humber)
- Education
- Financial Services
- Hospitality and Leisure
- Media & Entertainment
- Technology
"“I believe marketing should strengthen a business commercially, with clear priorities, capable teams and results that matter to the leadership team.”"
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Increased pipeline generation by 40% and website traffic by 45% at Gravity Media, unifying five legacy brands into one global identity and improving customer retention by 25%.
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Improved win rates by 30% at Bird & Bird through a new international key account programme, while leading a global brand refresh that increased customer perception scores by 25%.
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Supported a successful trade sale of private equity-backed NetNames to CSC in 2016, restructuring the marketing and business development team, introducing a new global website and contributing to a reported 50% increase in global website traffic.
What Mark Allatt brings
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Marketing Strategy
Develops commercially focused marketing strategies that connect business objectives with clear priorities, practical execution and measurable outcomes.
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Brand and Proposition
Helps businesses sharpen their market positioning, strengthen their competitive differentiation and bring fragmented brands together under a coherent identity.
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Commercial Growth
Builds demand generation and key account programmes that improve pipeline performance, strengthen customer relationships and support business growth.
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Marketing Leadership
Works alongside senior leadership teams to restructure marketing functions, develop capability and establish greater accountability for commercial performance.
Profile
Mark helps growing businesses strengthen their market position, improve commercial performance and build marketing functions that contribute directly to business objectives.
He brings extensive experience across B2B technology, professional services and private equity-backed businesses, combining strategic marketing leadership with a practical understanding of business development, organisational change and investor expectations.
Having held senior positions at Deloitte, Bird & Bird and Gravity Media, Mark has led international brand transformations, developed high-performing teams and introduced programmes that improve customer acquisition and retention.
His experience also includes supporting businesses through mergers, acquisitions and preparations for sale. He works closely with boards and leadership teams to identify commercial priorities, align marketing with wider business strategy and ensure that investment in marketing delivers tangible value.
Ready to work with Mark Allatt?