Mark Boulton

My expertise

I help businesses succeed by ensuring sales and marketing are fully integrated and working closely together and the commercial plan is fully aligned with the strategic objectives of the company.

My competitive edge

A strongly held belief that marketing need to be in lock-step with sales, working to the same set of goals and targets. Many years of board and executive level experience help me ensure the commercial plan fully supports the business’s strategic goals and delivers maximum ROI.

About me

As CMO and SVP Alliances at IFS (a medium/large ERP software vendor):

• Built a global team of industry marketing experts and established IFS as Gartner leaders in multiple categories.
• Implemented a “digital first” approach to marketing with new global CRM and marketing automation systems. 
• Rebranded IFS as industry focused experts that could compete with SAP, Oracle, Microsoft and Infor in the biggest deals.
• Worked on the post acquisition growth and communication plans following the company being bought by PE and taken private.

As CMO/CRO at Phrasee (a small software company that designed AI systems to generate short marketing messages) I planned their entry into their key market of the USA with a multi phase sales and marketing strategy and supporting plan designed to reduce investment risk and accelerate time to profitability. I recruited a USA commercial team, built a strong pipeline and built a profitable partner reseller network.

As the first ever CMO at Inoapps (a top 10 Oracle reseller) I put together their first real marketing strategy with supporting plan and budget. Implemented their first CRM and marketing automation tools. Rebuilt the marketing team to deliver a new model of demand generation.

Fun facts

I have been a keen water-skier for over 30 years and water-skied all over the world.
I still hold the high jump record for my high school and it will never be broken because the school was closed and demolished over a decade ago.