Michael Williamson

Michael Williamson

Fractional CMO (North West England)

Experience
  • Financial Services
  • Retail & E-commerce
  • Technology

"Accelerating growth in technology, fintech, and D2C through data-driven marketing leadership."

  • Led Staples’ e-commerce transformation across 19 European countries, growing digital sales by 45% year on year as Vice President Europe.

  • Directed Norton’s transition from retail software to e-commerce SaaS across Europe, the Middle East and Africa, migrating £390M in sales while increasing market share to 52%.

  • Expanded Vodafone’s market presence across 40 countries through multi-country digital acquisition strategies as General Manager for Europe, the Middle East and Africa.

  • Launched Equifax’s Identity Verification Service in Europe, helping deliver secure, bank-verified digital identity solutions for financial institutions.

What Michael Williamson brings

  • Complex Technology Positioning

    The ability to transform complex technology, fintech and digital identity solutions into clear, compelling market propositions.

  • Go-To-Market & International Growth

    Multi-channel go-to-market strategies and localised marketing programmes that support international expansion and scalable growth.

  • Digital Acquisition & SaaS Growth

    Digital customer acquisition strategies, SaaS transformation and e-commerce leadership that improve market share, pipeline and revenue performance.

  • Marketing Transformation & Operations

    Experience building digital marketing capability, scaling global marketing operations and improving efficiency through technology and data-led execution.

Profile

Michael helps technology, fintech and digital identity businesses turn complex solutions into compelling market propositions that drive measurable growth. With more than 30 years’ experience at the intersection of technology and marketing, he has delivered over £24B in sales across global markets, combining commercial acumen, digital transformation expertise and international go-to-market leadership to help businesses scale more effectively.

Ready to work with Michael Williamson?

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