Role: Marketing Director
Region: Yorkshire and Scotland
In doing so he has a great track record in helping management teams develop strategies that make them stand out from their competition whilst creating real shareholder value. Sometimes it’s been transformational, with business owners and their teams able to articulate their point of difference for the first time. In addition to his marketing experience he has started and exited an SME, as such he’s able to empathise with owner managers beyond their marketing agenda.
Advised the MBO team of the regional solicitor practice on the positioning of their brand as a new alternative to traditional solicitor practices. Maintained a relationship with them for 12 years during which time, the business has used the initial brand strategy to grow its headcount, turnover and reputation.
Commissioned to help the insolvency practitioner expand its service offering. Provided a positioning for the business and restructured their marketing approach to deliver a simplified message to existing and prospective clients to stimulate sales.
Third generation family owned pet food manufacturer. Delivered a marketing communications plan for both existing and new brands over a 10-year period. Sales during that period grew 600% resulting in private equity investment in 2015.
A family business and the UK’s largest importer and processor of cashew nuts. Developed a consumer brand offering to compliment their private label business. Redeveloped their positioning, ecommerce offering and brand presentation.
Created brand and seasonal marketing campaigns to drive sales for the inter city train operator. Established an engaging proposition and tone of voice that carried through all marketing channels to deliver a point of difference and increase seat occupancy.
Account lead and responsible for the advertising, design, sales promotion, and digital communications for the grocery retailer with a marketing budget of c£35m across all media channels. Developed the communications strategy that underpinned their value proposition whilst establishing food quality credentials in a highly competitive and price sensitive market.
Developed new pub brand to compete in the casual dining market. Launched the brand and supported its growth into a national 150 outlet estate, it was eventually purchased by a competitor (Green King).
Tasked with developing a B2B market for the football club brand. Created a positioning for a team building ‘product’ that appealed to non-fans. Launched in conjunction with Nike with an award winning communications campaign brand.