Nigel Leahy

Experience

Tile Giant (Travis Perkins group)

Part-time marketing director over 22 months. Defined and delivered new strategic multi-channel proposition driven by customer/market analysis – included e-comm development, multichannel synergies, PR & PPC agency onboarding, branding dev and roll out (stores/digital). Ensured buy-in across organisation; achieved significant sales increase in re-branded stores and positioned company for subsequent sale.

D C White Engineering

Part-time consultant for six years providing strategic thinking and hands-on support to owner: doubled sales by clarifying customer needs, repositioning brand & targeting investment. Seen as part of the team; kept on by new owners during transition period.

Thomas Cook

Part-time senior marketer running CRM, retail advertising and third-party sales. Three-month contract, extended to 17 months. Delivered hugely profitable CRM peak-booking programme, mitigated ££m sales loss during store closures, drove incremental web sales from abandoned bookers and browsers, increased sales via pre-departure add-ons.

Over 10 years providing strategic and hands-on marketing support for other SMEs across multiple industries, including online clothing, education & safety monitoring, both in B2B and B2C.

Marketing consultancy projects with Wickes, Homebase and House of Fraser.

Full-time Director roles at B&Q and WH Smith, managing all aspects of marketing: award-winning advertising; significant profit through promotional campaigns and CRM initiatives; driving down operational costs.