Nikki de Kretser

Nikki de Kretser

Fractional CMO (South East England)

Experience
  • Education
  • Financial Services
  • Professional Services
  • Technology

"High impact marketing professional who brings a mix of energy, commercial focus and real-world sales experience to help SMEs find a sustainable growth path."

  • Repositioned BT Business as a value brand through an award-winning TV campaign for BT Business Plan, contributing to a 10% increase in acquisition.

  • Led Arkadin’s global rebrand across 35 countries, strengthening sales performance and supporting the company’s successful acquisition by NTT Communications.

  • Created an award-winning digital customer adoption programme at Arkadin, generating €4M in incremental revenue.

  • Built a partner marketing programme at Cirrus Connects that generated a £1.5M pipeline in year one and secured Gamma Telecom as a beacon partner.

What Nikki de Kretser brings

  • ROI-Driven Marketing Programmes

    Practical marketing programmes that turn underperforming activity into focused, measurable work aligned with business goals.

  • Brand & Value Proposition

    Brand and value proposition work that improves competitive positioning, sharpens the customer message and gives sales teams greater confidence

  • Partner Marketing

    Nikki helps B2B businesses connect marketing and sales teams to boost business success. Drawing on her own sales leadership experience, she builds practical marketing programmes with clear KPIs that resonate beyond marketing and support real commercial outcomes. Her experience across financial services, communications technology and fintech helps businesses scale, enter new markets and create stronger alignment between brand, pipeline and revenue.

  • Customer Insight & Advocacy

    Customer insight, analytics and advocacy programmes that improve customer experience, unlock revenue and generate stronger visibility for the business.

Profile

Nikki helps B2B businesses connect marketing and sales teams to boost business success. Drawing on her own sales leadership experience, she builds practical marketing programmes with clear KPIs that resonate beyond marketing and support real commercial outcomes. Her experience across financial services, communications technology and fintech helps businesses scale, enter new markets and create stronger alignment between brand, pipeline and revenue.

Ready to work with Nikki de Kretser?

Book a discovery call