Role: Marketing Director
Region: North West
Peter is a highly accomplished marketer having previously operated in senior corporate marketing roles and then managed his own highly successful marketing agency business, servicing clients including Motorola, Toyota, AstraZenec and Sony.
Peter is a highly accomplished marketer having previously operated in senior corporate marketing roles and then managed his own highly successful marketing agency business, servicing clients including Motorola, Toyota, AstraZenec and Sony. Latterly, as an interim or part time marketing director, he has operated in funded startup businesses and SME’s in a variety of sectors including construction, medical, professional services, leisure, online retail and digital marketing businesses.
Quickly able to assess markets and opportunities, Peter is able to transfer marketing skills gained from other sectors to transform a business through focused customer and marketing activity.
Strong emphasis on the customer proposition to ensure branding and subsequent marketing activity is grounded appropriately. Strong commercials.
Re-shape strategic plans. Activity has included building a marketing team, rebranding and an ongoing awareness / lead generation programme (inc TV advertising) which has resulted in spectacular ROI. Digital leads have risen from around 250 to over 2,500 per month. Turnover has increased five fold.
Network Space / NSM
Three year involvement with this industrial property developer and property management group. Working with Directors to clarify brand offering and successfully raising company profile, targeting large property funds and Landlords. Three major investment partnerships secured in 2019 / 2020.
Built a marketing strategy; developing and executing a successful business development campaign targeting tier 1 and tier 2 construction companies for their M&E services. Two major multimillion pound contracts were secured in 2019 / 20.
Helped the CEO to re-energise a non-core division. Activity including the set up of an e-commerce site, targeted lead generation and telemarketing. Number of clients rose in the first year by 35% generating an additional £380k in sales.
Worked with this rapidly growing IFA firm to help drive growth by clarifying brand propositions, creating effective lead nurturing programmes, improving client experience and enhancing their referral networks. Client numbers and revenue grew by over 20% in 2019 /20.