Peter Craven

Peter Craven

Role: Marketing Director
Region: North West

Peter is a highly accomplished marketer having previously operated in senior corporate marketing roles and then managed his own highly successful marketing agency business, servicing clients including Motorola, Toyota, AstraZenec and Sony.

Peter is a highly accomplished marketer having previously operated in senior corporate marketing roles and then managed his own highly successful marketing agency business, servicing clients including Motorola, Toyota, AstraZenec and Sony. Latterly, as an interim or part time marketing director, he has operated in funded startup businesses and SME’s in a variety of sectors including construction, medical, professional services, leisure, online retail and digital marketing businesses.

Quickly able to assess markets and opportunities, Peter is able to transfer marketing skills gained from other sectors to transform a business through focused customer and marketing activity.
Strong emphasis on the customer proposition to ensure branding and subsequent marketing activity is grounded appropriately. Strong commercials.

Experience


Anwyl Group

Re-shape strategic plans. Activity has included building a marketing team, rebranding and an ongoing awareness / lead generation programme (inc TV advertising) which has resulted in spectacular ROI. Digital leads have risen from around 250 to over 2,500 per month. Turnover has increased five fold.

Network Space / NSM

Three year involvement with this industrial property developer and property management group. Working with Directors to clarify brand offering and successfully raising company profile, targeting large property funds and Landlords. Three major investment partnerships secured in 2019 / 2020.

Genlec

Built a marketing strategy; developing and executing a successful business development campaign targeting tier 1 and tier 2 construction companies for their M&E services. Two major multimillion pound contracts were secured in 2019 / 20.

Baywater Healthcare

Helped the CEO to re-energise a non-core division. Activity including the set up of an e-commerce site, targeted lead generation and telemarketing. Number of clients rose in the first year by 35% generating an additional £380k in sales.

75point3

Worked with this rapidly growing IFA firm to help drive growth by clarifying brand propositions, creating effective lead nurturing programmes, improving client experience and enhancing their referral networks. Client numbers and revenue grew by over 20% in 2019 /20.

Case studies within
North West

Jade Solutions: Professionalising the brand, aligning the solution set and helping with a management exit

Jade Solutions discusses how The Marketing Centre helped the business to professionalise its brand,...

Frenkel Topping: Looking for the person with the right expertise

Richard Fraser, CEO of Frenkel Topping talks about working with part-time marketing director...

Suttons: Refocusing marketing efforts and providing brand clarity

John Sutton discusses how our part-time Marketing Director helped refocus their marketing efforts.