Phil Kent
Fractional CMO (South East England)
- Construction and Property
- Consumer Goods
- Education
- Manufacturing
- Transportation and Logistics
"Driving Growth Through Strategic Marketing Excellence"
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Led marketing, sales and general management across major B2C and B2B organisations including AkzoNobel, Dulux, Diageo and Nestlé.
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Developed a global strategy and operating model at Dulux, creating a strong growth pipeline through innovative service propositions and a sharper focus on profitable customer segments.
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Helped SMEs as a Fractional CMO achieve strategic focus, digital acceleration and more effective communications, supporting growth of up to four times.
What Phil Kent brings
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Customer-Centric Growth Strategy
Customer-led strategies that help businesses focus on the right market segments, improve relevance and grow market share.
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Digital Transformation
Practical digital transformation that strengthens brand engagement, improves customer interaction and supports more efficient marketing delivery.
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Integrated Campaigns
Joined-up marketing campaigns that connect insight, messaging and channels to drive stronger revenue growth.
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Commercial Marketing Alignment
Marketing activity aligned with business objectives, helping leadership teams create sustainable growth and clearer commercial impact.
Profile
Phil helps businesses unlock growth by aligning marketing with commercial goals. With more than three decades’ experience across B2C and B2B markets, from SMEs to businesses with over £1B turnover, he combines customer insight, strategic focus and practical delivery to help organisations improve market share, accelerate digital performance and deliver measurable results.
Ready to work with Phil Kent?