Rachael Ward
Fractional CMO (South East England)
- Construction and Property
- Financial Services
- Professional Services
- Retail & E-commerce
- Technology
"Aligning marketing with your business goals and delivering on them."
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Brought over 25 years’ marketing experience, including a decade with global brands Samsung and Microsoft, to help ambitious SMEs apply big-brand discipline, insight and performance focus.
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• Introduced a unified marketing strategy at Harley Haddow, aligning multiple offices and disciplines behind one clear growth plan.
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Repositioned Your Overseas Home around stronger emotional connection with buyers, while improving lead generation and embedding performance tracking into every campaign.
What Rachael Ward brings
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Marketing Evaluation & Opportunity Mapping
A clear assessment of what is working, what is missing and where marketing can create stronger commercial impact.
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Sales-Led Marketing Planning
Practical plans that connect marketing activity directly to sales, revenue goals and the wider business strategy.
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Budget & Performance Focus
A disciplined approach to marketing spend, ensuring budget is invested where it can deliver the strongest return.
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Sales and Marketing Alignment
Support to bring sales and marketing teams together, improving focus, accountability and the ability to win more business.
Profile
Rachael helps businesses turn marketing into a measurable driver of business growth. She cuts through the noise to identify what is working, what is holding the business back and where to focus for the biggest commercial impact. With experience across technology, engineering and property, she brings the discipline of global brand marketing into practical strategies that give leadership teams clarity, confidence and measurable results.
Ready to work with Rachael Ward?