Aligning marketing with your business goals and delivering on them.
Experienced in:
Technology, Financial Services, Retail and E-commerce, Professional Services, Construction and Property
My expertise
- Conducting a thorough evaluation of your marketing to identify strengths, gaps, and opportunities for improvement.
- Building a clear plan that links marketing activity directly to sales and revenue goals.
- Ensuring every pound of your marketing budget is invested where it delivers the best return.
- Aligning sales and marketing teams to work together effectively and win more business.
- Bringing proven strategies from global brands and tailoring them to work for your business.
My competitive edge
Turning marketing into a measurable driver of business growth.I cut through the noise to pinpoint what’s working, what’s holding you back, and where to focus for the biggest commercial impact, ensuring every marketing decision supports your business goals.
About me
With over 25 years’ marketing experience including a decade with global brands Samsung and Microsoft, I bring the discipline, insight, and performance focus of big-brand marketing to ambitious small and mid-sized businesses. My expertise spans technology, engineering, and property, always with a clear objective: to make marketing a measurable driver of growth.As a Fractional CMO, I work alongside CEOs and leadership teams to assess what’s working, uncover gaps, and build practical strategies that deliver results. At Harley Haddow, I introduced a unified marketing strategy that aligned multiple offices and disciplines behind one growth plan. For Your Overseas Home, I’ve led a repositioning to focus on emotional connection with buyers, improved lead generation, and embedded performance tracking into every campaign.
I’m passionate about cutting through the noise and making marketing work harder for the business. By bridging strategy and execution, I ensure every marketing decision is tied to commercial outcomes – giving leaders the clarity, confidence, and results they expect from their investment.
Fun facts
- Proudly stationery obsessed – I’ve yet to meet a journal or pen I didn’t “need,” and my desk drawers could easily be mistaken for a small boutique shop.
- I own more cars than shoes – from a mid-70s MG Midget and TR7 to a 1963 Mini, with a few modern classics in the mix.
