Rebecca Stratford
Fractional CMO (South West England)
- Education
- Financial Services
- Healthcare
- Retail & E-commerce
- Technology
"“I help founders turn commercial ambition into clear priorities, practical action and measurable growth, while building stronger teams.”"
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Led commercial growth of 96%+ from 2023-2026 across a $20M+ digital health portfolio at Progressive Global, spanning prescription pet medication, digital pharmacies and telehealth.
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Turned a business operating at -11% margins to 14% profitability at Jobson / Cortext, increasing order values by 35% and introducing online training as a higher-margin revenue stream.
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Built and managed an international, fully remote, cross-functional organisation of 60 people at Progressive Global, growing the marketing team from 2 to 12 to support commercial expansion.
What Rebecca Stratford brings
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Commercial Growth Strategy
Turns business ambitions into clear marketing priorities, helping leadership teams focus resources on opportunities with the strongest commercial potential.
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Brand and Proposition
Combines customer insight and commercial judgement to sharpen propositions, strengthen positioning and make a business more relevant to its market.
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Digital and eCommerce Growth
Connects acquisition, retention and customer value to improve digital performance and support expansion into new markets.
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Marketing Leadership
Works alongside founders and teams to create clarity, strengthen accountability and help people translate strategy into practical action.
Profile
Rebecca helps growing businesses turn ambitious plans into focused marketing, stronger customer propositions and measurable commercial progress. She works closely with founders and leadership teams to identify priorities, connect marketing with wider business objectives and build the capability to deliver.
Her 25+ years’ senior marketing and commercial experience spans digital health, eCommerce, technology, consumer brands and education, including leadership roles at Progressive Global and Riverdeep / Broderbund. She has launched and expanded businesses and divisions across the UK, US, Canada and Europe.
Combining board-level perspective with hands-on leadership, Rebecca brings experience of both full-time and fractional roles. Her collaborative approach draws on customer insight, data and team expertise to secure early wins while building lasting business value.
Ready to work with Rebecca Stratford?