Sam Butterworth

Sam Butterworth

Role: Marketing Director
Region: Yorkshire and Scotland

Sam is a marketing strategy, brand and communications expert who has worked in high-growth and stable tech-enabled environments for over 20 years. 

During this time he built up a broad marketing toolkit, by encountering most marketing challenges a business can face. Sam prides himself on being both strategic and hands-on – as well as creative and analytical – enabling a ‘full-brained’ approach you seldom encounter in marketing management. That means he’s kept his tools sharp and will quickly respond to your challenges, providing cost-effective, pragmatic advice alongside tangible outputs.

Experience


Hermes Europe - Turnaround

Paused inefficient channels and increased capacity by 30%. Took charge of P&L and saved £144k overnight on display advertising by analyzing returns. Trimmed £3.5m budget to save £0.9m annually.

Nexus - B2B Lead Generation

Devised demand-generation campaigns that achieved £305m lead value for the field sales teams, and £13m of marketing qualified leads annually.

ZenAuto (Zenith) - Start-up

Oversaw marketing activity to take a private-equity, web-based, FCA-regulated retail brand to market. Utilized consumer research to drive UX and product development. Secured trademarks and implemented CRM system.

StepChange Debt Charity - Business Transformation

Parachuted in to manage an FCA-regulated Comms team of 14 with historic underperformance. Won trust and quickly implemented strategies that boosted team cohesion, commerciality and delivery.

Astrata Group Europe - Digital Campaigning

Conceived and delivered online content campaigns via social media, which resulted in 68% increased European website traffic.

Paradis Group - Digital and brand strategy

Led digital and brand strategy for the top-5, PE-backed, legal and professional services group, overseeing brand and product consolidation in addition to wide-scale, digital developments spanning 17 brands and saving £240k.

Case studies within
Yorkshire and Scotland

NMC: Build marketing function and support growth plans

The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...

John Winter: Opening up new business opportunities

Adam Bennett Managing Director at leading foundry and dental supplier John Winter talks about...

Sigma: Building a brand and diversifying into new sectors

Sigma discusses how The Marketing Centre helped to build its brand and redefine its marketing...