Sarah Traill

Sarah Traill

Fractional CMO (South East England)

Experience
  • Education
  • Financial Services
  • Hospitality and Leisure
  • Media & Entertainment
  • Technology

"Helping growing businesses connect sharper brand positioning with stronger teams and measurable commercial results."

  • Led the global marketing and commercial strategy, growing the business to seven figures within 12 months and delivering 227% revenue growth over two years. Reduced customer acquisition cost by 28% through funnel optimisation and channel improvements.

  • Strengthened market positioning and rebuilt the marketplace growth model, increasing inbound leads by 150% and improving conversion from 6% to 12%. A full rebrand also helped improve brand Net Promoter Score from 49 to 81.

  • Led content-led go-to-market campaigns that achieved 500% ROI based on leads and revenue generated. A thought leadership programme and research roadshow increased lead volume by 58% and helped win 24 new customers.

What Sarah Traill brings

  • Brand Strategy & Positioning

    Clearer positioning and brand narratives that help businesses communicate their value, differentiate their offer and build a stronger market presence.

  • Go-to-Market & Revenue Growth

    Commercially focused strategies that connect customer acquisition, conversion and lifecycle marketing with business priorities and measurable growth.

  • Marketing Leadership & Growth Foundations

    Senior direction that develops teams, strengthens accountability and puts practical processes and technology in place to support sustained growth.

  • Strategic Partnerships

    Trusted relationships with founders, leadership teams, partners and agencies that create opportunities, extend market reach and strengthen commercial performance.

Profile

Sarah brings 20 years’ experience building brands, driving growth and transforming marketing functions across B2B and B2C businesses. She has held senior leadership roles across technology, media, advertising, fintech and wellness, working with founder-led businesses, high-growth scale-ups and international organisations. Combining strategic, board-level thinking with a practical approach, she helps businesses sharpen their positioning, align marketing with commercial priorities and build the teams, systems and partnerships needed for sustained growth.

Ready to work with Sarah Traill?

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