Sarah White

Sarah White

Fractional CMO (London)

Experience
  • Construction and Property
  • Energy & Utilities
  • Manufacturing
  • Professional Services
  • Technology

"Driving business growth through strategic marketing strategies"

  • Led global marketing strategy, brand refresh and digital channel launch at The Smart Cube, resulting in a 35% increase in qualified leads.

  • Developed global marketing and key account strategies at Energy Intelligence, including a targeted C-suite strategy that improved client retention by 15% and delivered 20% annual revenue uplift.

  • Integrated competitive proposals into the marketing function at Golder Associates, increasing win rate by 12% by volume.

  • Helped deliver 24% global revenue growth at Golder Associates by integrating marketing strategy into the global key account strategy.

What Sarah White brings

  • Business-Led Marketing Strategy

    Comprehensive marketing strategies that connect directly to business goals and give leadership teams a clear route from planning to growth.

  • Strategy to Execution

    The ability to align strategic direction with tactical delivery, ensuring marketing activity moves from intention into measurable progress.

  • Sales and Marketing Integration

    Integrated sales and marketing processes that uncover revenue opportunities and support sustainable, profitable growth.

  • Data, Campaigns and Revenue Insight

    Analytics-led insight and integrated campaigns across digital, social, events, content and traditional media, helping businesses reveal and act on hidden revenue potential.

Profile

Sarah helps B2B businesses transform marketing strategies into measurable business growth. A Chartered Marketer with an MBA and over 20 years’ experience across software, consultancy, SaaS, professional services and energy, she combines strategic growth thinking with practical execution. Her approach brings fresh, commercially focused marketing leadership to organisations ranging from large corporates to start-ups that need clearer strategy, stronger campaigns and measurable results.

Ready to work with Sarah White?

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