Shelley Cole
Fractional CMO (South East England)
- Consumer Goods
- Manufacturing
- Media & Entertainment
- Professional Services
- Retail & E-commerce
"Driving business growth through strategic, customer-centric marketing across diverse industries."
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Restructured, re-merchandised and delivered promotional campaigns at Boots, increasing growth and market share in a core healthcare category.
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Launched a major pan-European campaign at Coopervision, creating the campaign identity and communications and delivering events across four countries.
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Increased leads by 40% year on year and sales by 20% at Stannah Stairlifts through stronger marketing activity and customer-focused campaigns.
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Grew spontaneous brand awareness for Stannah Stairlifts from 43% to 86% and increased national press coverage by more than 250%.
What Shelley Cole brings
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Marketing Strategy & Planning
Comprehensive marketing strategies and practical plans that help businesses focus activity, improve performance and support measurable growth.
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Brand Identity & Awareness
Brand development that improves recognition, strengthens engagement and gives businesses a clearer, more confident market presence.
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Customer-Centric Campaigns
Campaigns built around customer needs, helping businesses improve relevance, generate demand and turn engagement into commercial results.
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B2B, B2C & Sector Adaptability
Experience across both B2B and B2C markets, with the ability to quickly understand new sectors and create marketing activity that fits the audience, market and growth goal.
Profile
Shelley brings Adaptable Marketing Leadership with Proven Results, helping businesses understand their customers, strengthen their brands and deliver marketing plans that create measurable growth. With over 30 years’ hands-on experience across healthcare, entertainment, finance, IT and manufacturing, she brings practical marketing leadership, sector adaptability and a strong focus on commercial success through customer-focused strategy.
Ready to work with Shelley Cole?