Shelley Cole

Shelley Cole

Role: Marketing Director
Region: Southern Counties

Shelley has a hands-on approach to marketing with a broad background of more than 25 years working with regional, national and global brands for a mix of retail, manufacturing and services companies, both B2C and B2B, and across such diverse categories as healthcare, entertainment, finance, IT and mobility. 

This has made her very adaptable to new industries and companies, getting to understand the customers and market quickly to deliver great campaigns and effective results.

A Fellow of the Chartered Institute of Marketing, she is very focused on delivering commercial results through developing strong brands and customer centric strategies.

Experience


Boots

Delivered growth and market share increases to a core healthcare category through restructuring, re-merchandising and promotional campaigns.

Coopervision

Launched a major new pan European campaign, developing the overall identity and communications and organising events in 4 countries.

Stannah Stairlifts

Increased leads by 40% year on year, with a 20% increase in sales. Increased spontaneous brand awareness from 43% to 86% and national press coverage by >250%. Developed & launched new brand identity and achieved Superbrand status, improving rankings each year.

WHSmith

Developed & delivered a customer focused category plan for the Entertainment products across the full marketing mix leading to a 10% increase in sales.

Cyan Solutions

Revised brand positioning and identity, re-segmented customers and services and managed ongoing delivery of plans, communication materials and social media campaigns.

Jordans Flooring

Developed launch strategy and plans for a new type of flooring product in the UK and reviewed and repositioned two differently branded retail chains, including targeting both trade customers and end consumers, managing creative development and implementation.

Case studies within
Southern Counties

Kosnic: How using a Fractional Marketing Director helped drive a 170% sales uplift.

Case study on how The Marketing Centre helped Kosnic Lighting Ltd grow their brand, customer...

Puritas team

Puritas: How using a Fractional Marketing Director led to a 50% client base increase

Puritas partnered with The Marketing Centre to leverage the expertise of a fractional Marketing...

Gaina: Delivering 20% Growth & Marketing Transformation

Discover how Gaina Software achieved 20% business growth with our marketing expertise.