A recipient of one of the world’s biggest energy and FM companies, Engie’s Global Innovation Award in 2017
Experienced in:
Healthcare, Manufacturing, Construction and Property, Energy and Utilities, Hospitality and Leisure
My expertise
Part Time –- Marketing Inside Ltd
- For ADS Laser, as Part-Time Marketing Director. Successfully developed a new strategy and plan including new value proposition, and sales strategy driving increased average value per customer and doubling of new customers through a new website and lead generation during Covid. New enquiries totaled over £4.5m in 2022 and this has set the platform for significant expansion with a new multi-million-pound factory establishing ADS as the “Go-To” metal laser and fabrication company. www.adslaser.co.uk
- For David Musson Fencing, successfully developed proposition and brand. Agreed marketing plan to grow In Territory and UK-wide in key sectors. Reviewing Fencing and Water Management Solutions and refreshed website/e-commerce functionality https://davidmussonfencing.com/
Full Time –
- ENGIE UK (B2B/B2C) - Divisional Marketing Director (B2B). Developed and implemented a robust marketing and communication strategy, including global re-brand, customer experience, new propositions, and growth in new markets and retention expanding into retail energy, EV infrastructure and connected buildings. Commercial Lead for two international acquisitions in Australia and USA.
- Won a “Global Engie Group Innovation Award” in 2017 for a new technology hub product and the connected building, including Chatbot and Virtual Reality.
- Implemented unique customer experience map and measure including Institute of Customer Service accreditation, while achieving highest customer satisfaction score of 78%.
- Tenesol UK Ltd. (Total Group, B2B) – Managing Director of UK. Envisioned and implemented strategic business growth plan for Start-Up Solar PV and UK subsidiary. VC fundraising and exit of UK business.
- Led a team of twelve highly qualified staff members in identifying and capturing business growth opportunities through creation of new market channels, UK proposition and UK brand.
- EDF Energy - Marketing Director (B2C/B2B). Created marketing in a previously public utility establishing new propositions, and marketing campaigns to retain and acquire household customers achieving the highest industry retention and win back through customer experience and an eventual team of 89 marketers.
- Sappi UK - European Marketing Head (B2B Paper) Extended product line to include fine papers and labels to the print and packaging industry and into new markets in APAC, South Africa and Eastern Europe.
About me
Tony is an experienced International Marketing Director with the strong ability to identify gaps/opportunities, implementing proven marketing and sales solutions mainly in B2B. In a 30-year career, he has helped organisations to meet and exceed their goals. He is an extremely focused, driven, and results-oriented marketing leader with strengths in relationship building, product/service development, account-based marketing, digital, CRM, customer experience, acquisition and retention.
Tony’s expertise lies in successfully conceptualising, developing, and implementing innovative/disruptive marketing strategies, to drive market impact and expansion for a variety of industries. Much of Tony’s experience is in B2B, covering not only industries such as Construction, Engineering, Energy but also with blue-chip brands like EdF, E.ON; Totale; Knauf, Marks & Spencer, McDonalds working in the US, Australia, Europe and South Africa.
Tony understands that return on marketing investment is key and is passionate about measuring lead generation, customer retention and customer experience with KPIs.
A recipient of one of the world’s biggest energy companies, Engie’s Global Innovation Award in 2017, for a connected building Hub, he believes digital and its implementation are key to marketing.