Vivienne MacLaren profile headshot

Vivienne MacLaren

Fractional CMO (Scotland)

Experience
  • Education
  • Energy & Utilities
  • Financial Services
  • Healthcare
  • Hospitality and Leisure
  • Media & Entertainment
  • Professional Services
  • Public Sector and Non-Profit
  • Retail & E-commerce

"A leading marketing and digital expert who can develop strong strategies and implement robust solutions to deliver growth. A proven track record of experience and impact across many sectors."

  • Increased marketing-sourced pipeline value tenfold and grew monthly MQL generation by 900% over six years for a high-growth SaaS business.

  • Established one of the UK’s first digital marketing agencies in 2010, generating £2.1M revenue in its first year.

  • Built broad agency-side experience across sectors including sport, drinks, education, manufacturing, banking, publishing, e-commerce, health and beauty, software, tourism, professional services, automotive, media, leisure, charity, insurance and FMCG.

  • Held client-side roles with ScottishPower, STV Plc, Arnold Clark, Webhelp, now Concentrix, and DC Thomson, bringing experience across start-up, Plc and private equity-owned environments.

What Vivienne MacLaren brings

  • Strategic Marketing Leadership

    Marketing leadership across a wide range of sectors, establishing and scaling marketing resource in line with business needs and growth stage.

  • Go-To-Market Strategy

    Go-to-market strategies that build awareness, engagement and sales growth by clarifying what makes the business different.

  • Brand, Engagement & Customer Value

    Brand building, customer engagement and lifetime value strategies that support both new customer acquisition and stronger long-term revenue.

  • Marketing Performance Improvement

    A practical ability to get to the core of what will improve marketing and business performance, whether in a start-up, growing business or established organisation.

Profile

Vivienne is a results, data and solutions-driven marketer who helps businesses use strategy, insight and focused go-to-market activity to drive growth. With experience across start-ups, Plcs and private equity-owned businesses, she brings a strong understanding of how to scale marketing resource, build effective campaigns and apply best practice in a way that improves performance, strengthens brands and supports measurable commercial growth.

Ready to work with Vivienne MacLaren?

Book a discovery call