A leading marketing and digital expert who can develop strong strategies and implement robust solutions to deliver growth. A proven track record of experience and impact across many sectors.
Experienced in:
Financial Services, Healthcare, Retail and E-commerce, Professional Services, Education, Energy and Utilities, Media and Entertainment, Public Sector and Non-Profit, Hospitality and Leisure
My expertise
Marketing performance underpins revenue and business growth – how I can fine tune your marketing to deliver results:- Strategic leadership across many sectors, establishing and scaling marketing resource in line with business needs.
- Developing and implementing go-to-market strategies to drive awareness, engagement, and sales growth, understanding what makes your business different.
- Building brands, engagement and lifetime customer value, as well as acquiring new customers and revenue,
- Whether start-up or established business, I can get to the core of what will improve marketing and business performance.
My competitive edge
A results, data and solutions-driven marketerI am passionate about delivering real success – strong strategies, impactful go to market campaigns and using data to inform. Educating and supporting SMEs to harness effective marketing is something that has been a big part of my career – whether start up, growing business or major player, applying best marketing practice can transform an organisation.
About me
Throughout my career, I have demonstrated an unwavering commitment to exceeding KPIs and targets, as showcased by the ten-fold increase in marketing-sourced pipeline values and the staggering 900% growth in monthly MQL (marketing qualified leads) generation over six years at high growth SaaS business.Half my career has been spent agency-side in some of the leading UK digital and marketing agencies working across a wide range of industries from sport, drinks, education, manufacturing, banking, publishing, ecommerce, health and beauty, software and technology, tourism, professional services to automotive, media, leisure, charity, insurance and FMCG. I established one of the UK's first digital marketing agencies in 2010, generating revenues of £2.1m in its first year.
Learnings from all my roles and clients have been invaluable in shaping my approach to marketing, and my impact on client businesses. Considerable experience in scaling from start up to Plc to PE owned-business, underpinned by strong, marketing-driven growth.
Client-side roles include ScottishPower, STV Plc, Arnold Clark, Webhelp (now Concentrix), DC Thomson (Scotland On Line).
Fun facts
As (voluntary) Chairperson of Scottish Women’s Football since 2016, I signed the first ever broadcast deal for the game in Scotland in 2018 and growth we have achieved has been incredible. Makes me very proud.Still play hockey and even as one of the ‘older’ (more experienced!) squad members, I still score cracking goals!
